000129333 001__ 129333 000129333 005__ 20231215094308.0 000129333 0248_ $$2sideral$$a123570 000129333 037__ $$aART-2013-123570 000129333 041__ $$aeng 000129333 100__ $$0(orcid)0000-0001-5381-6263$$aBarlés Arizón, Mª José$$uUniversidad de Zaragoza 000129333 245__ $$aPurchase Decision-Making in the Couple. Conflict-Solving Tactics 000129333 260__ $$c2013 000129333 5060_ $$aAccess copy available to the general public$$fUnrestricted 000129333 5203_ $$aThe aim of the present work is to analyze which spouse has the greatest influence on household purchases, as well as to observe, whenever purchase conflicts arise, the influence tactics employed and whether these tactics have a relationship with socio-demographic characteristics. Information was obtained through 300 questionnaires applied to co-habiting couples. A convenience sampling (“snowball” method) was carried out between the end of 2006 and the beginning of 2007. We use a Factor Analysis of Principal Components (FAPC), t-test for independent samples and variance analysis. Results show an unmistakable tendency towards joint decisions in the couple, with women playing the specialized role of grocery buyer. Gender differences are also confirmed in the use of influence tactics. These results may be of interest to both firms and public institutions. 000129333 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/ 000129333 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000129333 700__ $$0(orcid)0000-0002-9688-9734$$aFraj Andrés, Elena$$uUniversidad de Zaragoza 000129333 700__ $$0(orcid)0000-0001-9307-5359$$aMartínez Salinas, Eva$$uUniversidad de Zaragoza 000129333 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000129333 773__ $$g4, 6 (2013), 28 - 43$$pInt. j. bus. soc. sci.$$tInternational journal of business and social science$$x2219-1933 000129333 85641 $$uhttps://ijbssnet.com/journals/Vol_4_No_6_June_2013/5.pdf$$zTexto completo de la revista 000129333 8564_ $$s570195$$uhttps://zaguan.unizar.es/record/129333/files/texto_completo.pdf$$yVersión publicada 000129333 8564_ $$s2365597$$uhttps://zaguan.unizar.es/record/129333/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000129333 909CO $$ooai:zaguan.unizar.es:129333$$particulos$$pdriver 000129333 951__ $$a2023-12-14-13:18:02 000129333 980__ $$aARTICLE