129333 20231215094308.0 sideral 123570 ART-2013-123570 eng Barlés Arizón, Mª José Universidad de Zaragoza (orcid)0000-0001-5381-6263 Purchase Decision-Making in the Couple. Conflict-Solving Tactics 2013 The aim of the present work is to analyze which spouse has the greatest influence on household purchases, as well as to observe, whenever purchase conflicts arise, the influence tactics employed and whether these tactics have a relationship with socio-demographic characteristics. Information was obtained through 300 questionnaires applied to co-habiting couples. A convenience sampling (“snowball” method) was carried out between the end of 2006 and the beginning of 2007. We use a Factor Analysis of Principal Components (FAPC), t-test for independent samples and variance analysis. Results show an unmistakable tendency towards joint decisions in the couple, with women playing the specialized role of grocery buyer. Gender differences are also confirmed in the use of influence tactics. These results may be of interest to both firms and public institutions. Access copy available to the general public Unrestricted info:eu-repo/semantics/openAccess All rights reserved http://www.europeana.eu/rights/rr-f/ info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Fraj Andrés, Elena Universidad de Zaragoza (orcid)0000-0002-9688-9734 Martínez Salinas, Eva Universidad de Zaragoza (orcid)0000-0001-9307-5359 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 4, 6 (2013), 28 - 43 Int. j. bus. soc. sci. International journal of business and social science 2219-1933 https://ijbssnet.com/journals/Vol_4_No_6_June_2013/5.pdf Texto completo de la revista 570195 http://zaguan.unizar.es/record/129333/files/texto_completo.pdf Versión publicada 2365597 http://zaguan.unizar.es/record/129333/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:129333 articulos driver 2023-12-14-13:18:02 ARTICLE