129335 20231215094308.0 doi 10.1080/10548408.2013.835681 sideral 84029 ART-2013-84029 eng Barlés-Arizón,M. J. Universidad de Zaragoza (orcid)0000-0001-5381-6263 Family Vacation Decision Making: The Role of Woman 2013 Most people spend their vacations with their family and decide where, how, and when with their spouses. The woman’s role within the couple has become more and more influential in certain purchase decisions. This influence is strongly related to their lifestyles and values. For the tourism sector and its marketing strategy, it would be very useful to know the role that women play in vacation decisions. So, this article aims to analyze the influence of women’s lifestyles and values on family vacation decisions. The information is based on 300 questionnaires addressed to married or cohabiting women. The results show differences in vacation decisions depending on the profile of the women (professional vs. traditional) and their preferences in activities. Access copy available to the general public Unrestricted info:eu-repo/grantAgreement/ES/DGA/S09 info:eu-repo/grantAgreement/ES/MICINN/ECO2009-08283 info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ 0.695 2013 HOSPITALITY, LEISURE, SPORT & TOURISM 27 / 39 = 0.692 2013 Q3 T3 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Fraj-Andrés,E. Universidad de Zaragoza (orcid)0000-0002-9688-9734 Martínez-Salinas,E. Universidad de Zaragoza (orcid)0000-0001-9307-5359 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 8, 30 (2013), 873-890 J. travel tour. mark. JOURNAL OF TRAVEL & TOURISM MARKETING 1054-8408 393869 http://zaguan.unizar.es/record/129335/files/texto_completo.pdf Postprint 1184226 http://zaguan.unizar.es/record/129335/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:129335 articulos driver 2023-12-14-13:18:12 ARTICLE