000129337 001__ 129337
000129337 005__ 20231215094308.0
000129337 0247_ $$2doi$$a10.1080/0965254X.2011.581382
000129337 0248_ $$2sideral$$a73714
000129337 037__ $$aART-2011-73714
000129337 041__ $$aeng
000129337 100__ $$0(orcid)0000-0002-9688-9734$$aFraj, E.$$uUniversidad de Zaragoza
000129337 245__ $$aGreen marketing strategy and the firm's performance: The moderating role of environmental culture
000129337 260__ $$c2011
000129337 5060_ $$aAccess copy available to the general public$$fUnrestricted
000129337 5203_ $$aFollowing the natural-resource-based view of the company, this study analyses how green marketing strategy influences different dimensions of organizational performance. In this task, it also studies how the integration of the environmental values within the firm's internal culture determines the effect of green strategies on performance. To meet these aims, the present research collects data from 361 manufacturing firms of a European country. Structural equation modelling with EQS software was the method applied to analyse the information. The findings indicate that green marketing strategy led firms to improve their profitability by optimizing marketing performance and reducing costs. However, dimensions of organizational results, like process performance, are not positively related to economic success. They also reveal that environmentally oriented firms are more likely to achieve a superior operational and marketing performance from environmental practices.
000129337 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000129337 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000129337 700__ $$0(orcid)0000-0001-9307-5359$$aMartínez, E.$$uUniversidad de Zaragoza
000129337 700__ $$0(orcid)0000-0002-2402-327X$$aMatute, J.$$uUniversidad de Zaragoza
000129337 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000129337 773__ $$g19, 4 (2011), 339-355$$pJ. strat. mark.$$tJournal of Strategic Marketing$$x0965-254X
000129337 8564_ $$s128888$$uhttps://zaguan.unizar.es/record/129337/files/texto_completo.pdf$$yPostprint
000129337 8564_ $$s516733$$uhttps://zaguan.unizar.es/record/129337/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000129337 909CO $$ooai:zaguan.unizar.es:129337$$particulos$$pdriver
000129337 951__ $$a2023-12-14-13:18:16
000129337 980__ $$aARTICLE