000129367 001__ 129367
000129367 005__ 20240705134159.0
000129367 0247_ $$2doi$$a10.1108/SJME-03-2023-0052
000129367 0248_ $$2sideral$$a135611
000129367 037__ $$aART-2023-135611
000129367 041__ $$aeng
000129367 100__ $$aBretos, María A.$$uUniversidad de Zaragoza
000129367 245__ $$aApplying virtual reality and augmented reality to the tourism experience: a comparative literature review
000129367 260__ $$c2023
000129367 5060_ $$aAccess copy available to the general public$$fUnrestricted
000129367 5203_ $$aPurpose
The purpose of this paper is to investigate how previous literature has analyzed the role of augmented reality and virtual reality in the field of tourism, distinguishing between studies focused on one technology or the other as both have characteristics that profoundly differentiate them.
Design/methodology/approach
This study carries out a critical review to assess and synthesize the literature on augmented reality and virtual reality in tourism. Literature searches are conducted using various keywords, resulting in a selection of 84 articles (19 on augmented reality and 65 on virtual reality) from 39 indexed journals.
Findings
The research findings demonstrate an increasing scholarly focus on exploring the application of virtual reality and augmented reality within the realm of tourism. These results highlight a noticeable progression in recent years with respect to different matters, such as methodologies, used theories or considered variables, among others. Based on these results, it is proposed a future research agenda that seeks to establish a cohesive framework and drive the development of both augmented reality and virtual reality research in tourism.
Originality/value
By conducting an individual and comparative review of the literature on the application of augmented reality and virtual reality in tourism, this research helps elucidate the specific lines of research for each technology while providing a better understanding of how each technology can be used to generate effective tourist experiences.
000129367 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S20-23R$$9info:eu-repo/grantAgreement/ES/MCIU/PID2019-105468RB-I00
000129367 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000129367 592__ $$a0.913$$b2023
000129367 593__ $$aMarketing$$c2023$$dQ2
000129367 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000129367 700__ $$0(orcid)0000-0003-3088-4102$$aIbáñez-Sánchez, Sergio$$uUniversidad de Zaragoza
000129367 700__ $$0(orcid)0000-0002-8253-4713$$aOrús, Carlos$$uUniversidad de Zaragoza
000129367 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000129367 773__ $$g(2023), [23 pp.]$$pSpan. j. mark.-ESIC$$tSpanish Journal of Marketing - ESIC$$x2444-9695
000129367 8564_ $$s1385077$$uhttps://zaguan.unizar.es/record/129367/files/texto_completo.pdf$$yVersión publicada
000129367 8564_ $$s1894989$$uhttps://zaguan.unizar.es/record/129367/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000129367 909CO $$ooai:zaguan.unizar.es:129367$$particulos$$pdriver
000129367 951__ $$a2024-07-05-12:50:37
000129367 980__ $$aARTICLE