000129401 001__ 129401
000129401 005__ 20240711085513.0
000129401 0247_ $$2doi$$a10.1016/j.ijinfomgt.2023.102726
000129401 0248_ $$2sideral$$a135610
000129401 037__ $$aART-2024-135610
000129401 041__ $$aeng
000129401 100__ $$0(orcid)0000-0001-7118-9013$$aFlavián, Carlos$$uUniversidad de Zaragoza
000129401 245__ $$aThe dark side of the metaverse: The role of gamification in event virtualization
000129401 260__ $$c2024
000129401 5060_ $$aAccess copy available to the general public$$fUnrestricted
000129401 5203_ $$aThe virtualization of cultural events in the metaverse creates opportunities to generate valuable and innovative experiences that replicate and extend in-person events; but the process faces associated challenges. In the absence of relevant empirical studies, the aim of this article is to analyze the positive and negative aspects of the user experience in a cultural event held in the metaverse. A mixed-methods approach is employed to test the proposed hypotheses. The results from three focus groups demonstrated the difficulty that users face in focusing their attention on the main elements of the metaverse, and the inability of this virtual sphere to convey the authenticity of a cultural event. Based on these findings, a metaverse-focused quantitative study was conducted to examine whether perceived gamification mitigate the negative effects of users failing to pay attention in their metaverse experiences. When users increased their attention levels, their ability to imagine the real experience and their perceptions of the authenticity of the cultural event increased, which produced positive behavioral intentions. This is one of the first studies to empirically analyze the tourist experience in the metaverse; managers and policymakers can benefit from the results to hold valuable virtual cultural events.
000129401 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/LMP51-21$$9info:eu-repo/grantAgreement/ES/DGA/S20-23R$$9info:eu-repo/grantAgreement/ES/MCIU/FPU18-02037$$9info:eu-repo/grantAgreement/ES/MCIU/PID2019-105468RB-I00
000129401 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000129401 592__ $$a5.775$$b2023
000129401 593__ $$aArtificial Intelligence$$c2023$$dQ1
000129401 593__ $$aComputer Networks and Communications$$c2023$$dQ1
000129401 593__ $$aInformation Systems$$c2023$$dQ1
000129401 593__ $$aMarketing$$c2023$$dQ1
000129401 593__ $$aLibrary and Information Sciences$$c2023$$dQ1
000129401 593__ $$aManagement Information Systems$$c2023$$dQ1
000129401 593__ $$aInformation Systems and Management$$c2023$$dQ1
000129401 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000129401 700__ $$0(orcid)0000-0003-3088-4102$$aIbáñez-Sánchez, Sergio$$uUniversidad de Zaragoza
000129401 700__ $$0(orcid)0000-0002-8253-4713$$aOrús, Carlos$$uUniversidad de Zaragoza
000129401 700__ $$0(orcid)0000-0001-8353-3870$$aBarta, Sergio$$uUniversidad de Zaragoza
000129401 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000129401 773__ $$g75 (2024), 102726 [13 pp.]$$pInt. j. inf. manage.$$tINTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT$$x0268-4012
000129401 8564_ $$s1218872$$uhttps://zaguan.unizar.es/record/129401/files/texto_completo.pdf$$yVersión publicada
000129401 8564_ $$s2763626$$uhttps://zaguan.unizar.es/record/129401/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000129401 909CO $$ooai:zaguan.unizar.es:129401$$particulos$$pdriver
000129401 951__ $$a2024-07-11-08:52:31
000129401 980__ $$aARTICLE