000129472 001__ 129472
000129472 005__ 20240731103309.0
000129472 0247_ $$2doi$$a10.1108/JRIM-02-2021-0031
000129472 0248_ $$2sideral$$a126337
000129472 037__ $$aART-2023-126337
000129472 041__ $$aeng
000129472 100__ $$0(orcid)0000-0002-8798-3294$$aLucia-Palacios, Laura$$uUniversidad de Zaragoza
000129472 245__ $$aHow can autonomy improve consumer experience when interacting with smart products?
000129472 260__ $$c2023
000129472 5060_ $$aAccess copy available to the general public$$fUnrestricted
000129472 5203_ $$aPurpose This paper analyzes the direct and indirect effects of the autonomy of smart home speakers on consumer experience, weighing its benefits and costs in the following areas: usefulness, interactivity, coolness, service failure severity and intrusiveness. Experience value is examined as an antecedent of repurchase intention.Design/methodology/approachStructural equation modeling is applied to data collected from 607 users of smart home speakers. Mediating effects are examined between autonomy and experience value.FindingsAutonomy has no direct effect on experience value, since the positive effect is fully mediated by interactivity, intrusiveness, perceived usefulness and coolness. Failure severity has no mediating effect and has no influence on experience value. Usefulness, coolness and interactivity show positive mediating effects between autonomy and experience value, while intrusiveness has a negative mediating effect. The better the consumer's experience response, the greater the repurchase intention.Practical implicationsCompanies should highlight the benefits (interactivity, usefulness and coolness) and attempt to reduce the costs (intrusiveness) associated with smart device autonomy. Firms can use these aspects to increase the rate of smart-device adoption.Originality/valueThis research contributes to the interactive research literature by empirically examining the mediating effect of interactivity and coolness. Additionally, this research offers evidence of the full mediation effect of usefulness, interactivity, coolness and intrusiveness. Finally, this research shows that failure severity is not always important and that it can be context specific.
000129472 536__ $$9info:eu-repo/grantAgreement/ES/MCIN/AEI/10.13039/501100011033$$9info:eu-repo/grantAgreement/ES/MICINN/PID2020-114874GB-I00$$9info:eu-repo/grantAgreement/ES/MINECO/ECO2017-83993-P
000129472 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000129472 590__ $$a9.6$$b2023
000129472 592__ $$a2.359$$b2023
000129472 591__ $$aBUSINESS$$b13 / 302 = 0.043$$c2023$$dQ1$$eT1
000129472 593__ $$aMarketing$$c2023$$dQ1
000129472 594__ $$a17.8$$b2023
000129472 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000129472 700__ $$0(orcid)0000-0001-6441-2504$$aPérez-López, Raúl$$uUniversidad de Zaragoza
000129472 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000129472 773__ $$g17, 1 (2023), 19-37$$tJournal of Research in Interactive Marketing$$x2040-7122
000129472 8564_ $$s599046$$uhttps://zaguan.unizar.es/record/129472/files/texto_completo.pdf$$yVersión publicada
000129472 8564_ $$s2480900$$uhttps://zaguan.unizar.es/record/129472/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000129472 909CO $$ooai:zaguan.unizar.es:129472$$particulos$$pdriver
000129472 951__ $$a2024-07-31-09:38:47
000129472 980__ $$aARTICLE