000129547 001__ 129547
000129547 005__ 20231221152907.0
000129547 0247_ $$2doi$$a10.1108/OIR-09-2016-0253
000129547 0248_ $$2sideral$$a104707
000129547 037__ $$aART-2017-104707
000129547 041__ $$aeng
000129547 100__ $$0(orcid)0000-0002-9643-2814$$aCasaló, L.V.$$uUniversidad de Zaragoza
000129547 245__ $$aAntecedents of consumer intention to follow and recommend an Instagram account
000129547 260__ $$c2017
000129547 5060_ $$aAccess copy available to the general public$$fUnrestricted
000129547 5203_ $$aPurpose-The purpose of this paper is to examine the influence of consumers'' perceived enjoyment and usefulness on their intention to follow and recommend an official account of a brand community on Instagram through satisfaction, following a perception-evaluation-intention chain. Design/methodology/approach-The present study suggests that both perceived enjoyment and usefulness have a positive influence on satisfaction, which in turn affects intended following and recommendation of an account on Instagram. Data are collected from 548 members of a fashion brand community official Instagram account. After the validation of measurement scales, the hypotheses are contrasted using a structural equation model. Findings-Results show that both perceived enjoyment and usefulness have a positive effect on satisfaction with the Instagram account, which in turn positively affects the intention to follow and recommend the account. Specifically, satisfaction fully mediates the influence of perceptions on intentions, except for the influence of perceived usefulness on intended recommendation as these variables are also directly linked. Practical implications-The findings help managers to understand consumers'' behavioral intentions on Instagram and note the relevant role of perceived enjoyment and usefulness in creating a satisfactory experience in this context. Originality/value-Nowadays, brands and users are continuously joining Instagram and, as a result of its growing importance, there is a need to better understand consumer behavior in this context. This research analyses the antecedents of both the intention to follow and recommend an account on Instagram.
000129547 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/
000129547 590__ $$a1.675$$b2017
000129547 591__ $$aINFORMATION SCIENCE & LIBRARY SCIENCE$$b31 / 87 = 0.356$$c2017$$dQ2$$eT2
000129547 591__ $$aCOMPUTER SCIENCE, INFORMATION SYSTEMS$$b79 / 148 = 0.534$$c2017$$dQ3$$eT2
000129547 592__ $$a0.625$$b2017
000129547 593__ $$aLibrary and Information Sciences$$c2017$$dQ1
000129547 593__ $$aComputer Science Applications$$c2017$$dQ2
000129547 593__ $$aInformation Systems$$c2017$$dQ2
000129547 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000129547 700__ $$0(orcid)0000-0001-7118-9013$$aFlavián, C.$$uUniversidad de Zaragoza
000129547 700__ $$0(orcid)0000-0003-3088-4102$$aIbáñez-Sánchez, S.$$uUniversidad de Zaragoza
000129547 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000129547 773__ $$g41, 7 (2017), 1046-1063$$pOnline inf. rev.$$tOnline Information Review$$x1468-4527
000129547 8564_ $$s570076$$uhttps://zaguan.unizar.es/record/129547/files/texto_completo.pdf$$yPostprint
000129547 8564_ $$s1536070$$uhttps://zaguan.unizar.es/record/129547/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000129547 909CO $$ooai:zaguan.unizar.es:129547$$particulos$$pdriver
000129547 951__ $$a2023-12-21-13:08:35
000129547 980__ $$aARTICLE