000129551 001__ 129551
000129551 005__ 20231221152907.0
000129551 0247_ $$2doi$$a10.1016/j.jbusres.2018.07.005
000129551 0248_ $$2sideral$$a107546
000129551 037__ $$aART-2018-107546
000129551 041__ $$aeng
000129551 100__ $$0(orcid)0000-0002-9643-2814$$aCasaló, L.V.$$uUniversidad de Zaragoza
000129551 245__ $$aInfluencers on Instagram: Antecedents and consequences of opinion leadership
000129551 260__ $$c2018
000129551 5060_ $$aAccess copy available to the general public$$fUnrestricted
000129551 5203_ $$aOpinion leaders are important sources of advice for other consumers. Instagram is the most used platform by opinion leaders in the fashion industry, and this trend is expected to continue in the near future. This study aims to identify some key antecedents and consequences of opinion leadership in this context. Our results, based on data collected from 808 followers of a fashion focused Instagram account, suggest that originality and uniqueness are crucial factors if a user is to be perceived as an opinion leader on Instagram. In addition, opinion leadership influences consumer behavioral intentions toward both the influencer (intention to interact in the account and recommend it) and the fashion industry (intention to follow fashion advice posted). Finally, the perceived fit of the account with the consumer''s personality strengthens the influence of opinion leadership on the intention to follow published advice. These results have interesting implications for the fashion industry.
000129551 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S20-17R$$9info:eu-repo/grantAgreement/ES/MINECO/ECO2016-76768-R
000129551 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000129551 590__ $$a4.028$$b2018
000129551 591__ $$aBUSINESS$$b30 / 147 = 0.204$$c2018$$dQ1$$eT1
000129551 592__ $$a1.684$$b2018
000129551 593__ $$aMarketing$$c2018$$dQ1
000129551 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000129551 700__ $$0(orcid)0000-0001-7118-9013$$aFlavián, C.$$uUniversidad de Zaragoza
000129551 700__ $$0(orcid)0000-0003-3088-4102$$aIbáñez-Sánchez, S.$$uUniversidad de Zaragoza
000129551 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000129551 773__ $$g117 (2018), 510 - 519$$pJ. bus. res.$$tJournal of Business Research$$x0148-2963
000129551 8564_ $$s428254$$uhttps://zaguan.unizar.es/record/129551/files/texto_completo.pdf$$yPostprint
000129551 8564_ $$s973611$$uhttps://zaguan.unizar.es/record/129551/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000129551 909CO $$ooai:zaguan.unizar.es:129551$$particulos$$pdriver
000129551 951__ $$a2023-12-21-13:08:56
000129551 980__ $$aARTICLE