129556 20231221152907.0 doi 10.1080/10548408.2019.1618781 sideral 116338 ART-2019-116338 eng Flavian, Carlos Universidad de Zaragoza (orcid)0000-0001-7118-9013 Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination 2019 Virtual reality devices create a high integration of technologies with human senses. However, few studies analyze how embodied technologies affect customer pre-experiences with a destination. Results from a lab experiment show that compared to desktop PC and mobile phones, VR head-mounted displays generate more immersive experiences, higher sensory stimulation, more engagement, and higher behavioral intentions toward the destination. Immersion and sensory stimulation mediate the effects of technological embodiment on engagement and behavioral intentions. Furthermore, active (versus passive) tourism content strengthens these effects. Our results stress the role of technological embodiment to generate effective pre-experiences with potential tourists'' destinations. Access copy available to the general public Unrestricted info:eu-repo/semantics/openAccess by-nc http://creativecommons.org/licenses/by-nc/3.0/es/ 4.097 2019 HOSPITALITY, LEISURE, SPORT & TOURISM 11 / 56 = 0.196 2019 Q1 T1 1.487 2019 Tourism, Leisure and Hospitality Management 2019 Q1 Marketing 2019 Q1 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Ibañez-Sanchez, Sergio Universidad de Zaragoza (orcid)0000-0003-3088-4102 Orus, Carlos Universidad de Zaragoza (orcid)0000-0002-8253-4713 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 36, 7 (2019), 847-863 J. travel tour. mark. JOURNAL OF TRAVEL & TOURISM MARKETING 1054-8408 697377 http://zaguan.unizar.es/record/129556/files/texto_completo.pdf Postprint 1037091 http://zaguan.unizar.es/record/129556/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:129556 articulos driver 2023-12-21-13:09:09 ARTICLE