129557 20231221152907.0 doi 10.1080/19368623.2020.1770146 sideral 118070 ART-2020-118070 eng Flavián, Carlos Universidad de Zaragoza (orcid)0000-0001-7118-9013 Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement 2020 Virtual reality technologies have increased the integration between devices and the human senses. Despite the increased interest in embodied technologies in tourism, there has been little research into the effectiveness of virtual reality, particularly in the hospitality sector. The aim of the present work is to analyze the impact of technological embodiment on potential guests’ emotional reactions and engagement in the context of a hotel-based virtual reality experience. Results from a laboratory experiment showed that, compared to desktop computers and mobile phones, virtual reality devices evoke more positive emotional reactions and higher levels of psychological and behavioral engagement. In addition, emotions and psychological engagement mediate the impact of embodied virtual reality devices on behavioral engagement. The results underline the importance of technological embodiment in providing engaging hotel-based pre-experiences, where the hotels incorporate virtual reality into their communication strategies. Access copy available to the general public Unrestricted info:eu-repo/grantAgreement/ES/DGA/LMP65-18 info:eu-repo/grantAgreement/ES/DGA/S20-17R info:eu-repo/semantics/openAccess All rights reserved http://www.europeana.eu/rights/rr-f/ 7.022 2020 MANAGEMENT 42 / 225 = 0.187 2020 Q1 T1 BUSINESS 33 / 153 = 0.216 2020 Q1 T1 HOSPITALITY, LEISURE, SPORT & TOURISM 10 / 58 = 0.172 2020 Q1 T1 NURSING 42 / 346 = 0.121 2020 Q1 T1 1.708 2020 Management Information Systems 2020 Q1 Tourism, Leisure and Hospitality Management 2020 Q1 Marketing 2020 Q1 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Ibáñez-Sánchez, Sergio Universidad de Zaragoza (orcid)0000-0003-3088-4102 Orús, Carlos Universidad de Zaragoza (orcid)0000-0002-8253-4713 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 30, 1 (2020), 1-20 J. hosp. mark. manag. JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT 1936-8623 505137 http://zaguan.unizar.es/record/129557/files/texto_completo.pdf Postprint 1038978 http://zaguan.unizar.es/record/129557/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:129557 articulos driver 2023-12-21-13:09:20 ARTICLE