Repositorio Institucional de Documentos

@article{Belanche:129562,
      author        = "Belanche D. and Casaló L.V. and Flavián M. and
                       Ibáñez-Sánchez S.",
      title         = "{Understanding influencer marketing: The role of
                       congruence between influencers, products and consumers}",
      year          = "2021",
}