000129592 001__ 129592
000129592 005__ 20240104102230.0
000129592 0247_ $$2doi$$a10.1089/cyber.2016.0360
000129592 0248_ $$2sideral$$a101052
000129592 037__ $$aART-2017-101052
000129592 041__ $$aeng
000129592 100__ $$0(orcid)0000-0002-9643-2814$$aCasaló, L.V.$$uUniversidad de Zaragoza
000129592 245__ $$aUnderstanding Consumer Interaction on Instagram: The Role of Satisfaction, Hedonism, and Content Characteristics
000129592 260__ $$c2017
000129592 5060_ $$aAccess copy available to the general public$$fUnrestricted
000129592 5203_ $$aThe increasing relevance of Instagram and its growing adoption among top brands suggest an effort to better understand consumers'' behaviors within this context. The purpose of this study is to examine the role of perceived hedonism and satisfaction in determining consumers'' intentions to interact and their actual interaction behaviors (the number of likes, by tapping a heart icon, and comments) in a brand''s official Instagram account. Also, we investigate the effect of consumer perceptions about the characteristics of the content generated in the account (perceived originality, quantity, and quality) on their perceived hedonism and satisfaction. Data were collected in two stages from 808 members of a fashion brand''s official Instagram account. First, participants answered an online questionnaire to evaluate their perceptions, satisfaction, and interaction intentions. Second, 1 month later, we measure the number of likes and comments done by each participant in the brand''s official Instagram account during that month. Using partial least squares to analyze the data, perceived hedonism is found to affect both satisfaction and the intention to interact in Instagram, which in turn influences actual behavior. Besides, perceived originality is the most relevant content characteristic to develop perceived hedonism. These findings offer managers a general vision of consumers'' behaviors on Instagram, highlighting the importance of hedonism to create a satisfactory experience.
000129592 536__ $$9info:eu-repo/grantAgreement/ES/MINECO/ECO2016-76768-R
000129592 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/
000129592 590__ $$a2.689$$b2017
000129592 591__ $$aPSYCHOLOGY, SOCIAL$$b14 / 64 = 0.219$$c2017$$dQ1$$eT1
000129592 592__ $$a1.298$$b2017
000129592 593__ $$aApplied Psychology$$c2017$$dQ1
000129592 593__ $$aCommunication$$c2017$$dQ1
000129592 593__ $$aSocial Psychology$$c2017$$dQ1
000129592 593__ $$aHuman-Computer Interaction$$c2017$$dQ1
000129592 593__ $$aMedicine (miscellaneous)$$c2017$$dQ1
000129592 593__ $$aComputer Science Applications$$c2017$$dQ1
000129592 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000129592 700__ $$0(orcid)0000-0001-7118-9013$$aFlavián, C.$$uUniversidad de Zaragoza
000129592 700__ $$0(orcid)0000-0003-3088-4102$$aIbáñez-Sánchez, S.$$uUniversidad de Zaragoza
000129592 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000129592 773__ $$g20, 6 (2017), 369-375$$pCYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING$$tCYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING$$x2152-2715
000129592 8564_ $$s306949$$uhttps://zaguan.unizar.es/record/129592/files/texto_completo.pdf$$yPostprint
000129592 8564_ $$s814827$$uhttps://zaguan.unizar.es/record/129592/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000129592 909CO $$ooai:zaguan.unizar.es:129592$$particulos$$pdriver
000129592 951__ $$a2024-01-04-09:03:19
000129592 980__ $$aARTICLE