129715 20240109145019.0 doi 10.1016/j.jbusres.2018.05.018 sideral 106379 ART-2018-106379 eng Lucia-Palacios, L. Universidad de Zaragoza (orcid)0000-0002-8798-3294 Can social support alleviate stress while shopping in crowded retail environments? 2018 This paper aims to find out whether sales associates and shopping companions, as two factors of the social servicescape, can help customers alleviate their levels of stress while shopping in crowded retail scenarios. Social Impact Theory is used to build a theoretical framework that is tested on a sample of mall shoppers. The findings demonstrate that sales associates can reduce customers’ level of stress in crowded situations by employing their task and interaction competences. Customers with shopping companions feel less stress while shopping. When the companions are similar to the customer in shopping preferences, they can create boundaries to stress created by crowding. Finally, this research offers important implications for store managers as well as for sales associates. Access copy available to the general public Unrestricted info:eu-repo/grantAgreement/ES/MINECO/ECO2014-54760 info:eu-repo/grantAgreement/ES/MINECO/ECO2017-83993-P info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ 4.028 2018 BUSINESS 30 / 147 = 0.204 2018 Q1 T1 1.684 2018 Marketing 2018 Q1 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Pérez-López, R. Universidad de Zaragoza (orcid)0000-0001-6441-2504 Polo-Redondo, Y. Universidad de Zaragoza (orcid)0000-0002-3119-5838 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 90 (2018), 141-150 J. bus. res. Journal of Business Research 0148-2963 1408321 http://zaguan.unizar.es/record/129715/files/texto_completo.pdf Postprint 531468 http://zaguan.unizar.es/record/129715/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:129715 articulos driver 2024-01-09-13:08:11 ARTICLE