Repositorio Institucional de Documentos

@article{Petersen:129786,
      author        = "Petersen, J.Andrew and Kumar, V. and Polo, Yolanda and
                       Sese, F.Javier",
      title         = "{Unlocking the power of marketing: understanding the links
                       between customer mindset metrics, behavior, and
                       profitability}",
      year          = "2018",
}