129947 20250722154011.0 doi 10.1002/agr.21693 sideral 123357 ART-2021-123357 eng Mercadé-Melé, P. How corporate social responsibility influences consumer behavior: An empirical analysis in the Spanish agrifood sector 2021 Access copy available to the general public Unrestricted This study analyzes how corporate social responsibility (CSR) influences consumer behavior in the case of the Spanish agrifood sector. The originality of the study resides in the proposed model that explains that CSR influences perceptions of food safety and health, and quality, and that this perceived quality influences consumer behavior, that is, satisfaction and loyalty. Structural equation modeling was used to analyze the data from 295 personal interviews; satisfactory results were obtained for all the proposed relationships. Therefore, we suggest that, to achieve consumer loyalty, agrifood companies should orient their strategies toward creating sustainable relationships based on CSR actions. Other academic and management implications are proposed to complete the paper. [EconLit Citations: M14, M310, Q13]. info:eu-repo/grantAgreement/ES/DGA-FSE/S46-METODO Group info:eu-repo/grantAgreement/ES/MICIU/PID2019-105468RB-I00 info:eu-repo/semantics/openAccess All rights reserved http://www.europeana.eu/rights/rr-f/ 2.841 2021 ECONOMICS 133 / 381 = 0.349 2021 Q2 T2 AGRICULTURAL ECONOMICS & POLICY 14 / 22 = 0.636 2021 Q3 T2 FOOD SCIENCE & TECHNOLOGY 85 / 144 = 0.59 2021 Q3 T2 0.751 2021 Agronomy and Crop Science 2021 Q1 Geography, Planning and Development 2021 Q1 Economics and Econometrics 2021 Q1 Animal Science and Zoology 2021 Q1 4.1 2021 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Fandos-Herrera, C. Universidad de Zaragoza (orcid)0000-0002-2952-0750 Velasco-Gómez, S. 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 37, 3 (2021), 590-611 Agribusiness Agribusiness 0742-4477 756436 http://zaguan.unizar.es/record/129947/files/texto_completo.pdf Postprint 505898 http://zaguan.unizar.es/record/129947/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:129947 articulos driver 2025-07-22-15:35:41 ARTICLE