129978 20241125101150.0 doi 10.1016/j.ijme.2023.100892 sideral 136307 ART-2023-136307 eng Bitrián, Paula Universidad de Zaragoza (orcid)0000-0001-6325-6773 The use of gamification strategies to enhance employees’ attitudes towards e-training systems 2023 Access copy available to the general public Unrestricted Organisations are increasingly using gamification strategies to enhance online training experiences and engage employees. Despite extensive research in the educational field, few studies have been carried out in the working setting. Drawing on the technology acceptance model (TAM), this study investigates whether and how game elements included in e-training systems enhance employees' attitudes towards e-training systems. Data from 1178 employees of a Germany-based international company were analysed using structural equation modelling. The results showed that some game elements, such as challenges and narrative, increased employees' enjoyment, while others, such as clear goals and feedback, had no significant influence. They also confirmed that employees' enjoyment of the gamified e-trainings increased their perceptions of ease of use and usefulness which, in turn, enhanced employees’ attitude towards gamified e-training systems. The study provides theoretical and practical implications to support the development of more effective gamified e-training designs. info:eu-repo/grantAgreement/ES/DGA/S54-23R info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 6.0 2023 BUSINESS 46 / 304 = 0.151 2023 Q1 T1 MANAGEMENT 63 / 407 = 0.155 2023 Q1 T1 EDUCATION & EDUCATIONAL RESEARCH 9 / 760 = 0.012 2023 Q1 T1 1.257 2023 Strategy and Management 2023 Q1 Education 2023 Q1 10.3 2023 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Buil, Isabel Universidad de Zaragoza (orcid)0000-0001-6631-8909 Catalán, Sara Universidad de Zaragoza (orcid)0000-0001-5268-1723 Hatfield, Sarah 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 21, 3 (2023), 100892 International Journal of Management Education 1472-8117 725855 http://zaguan.unizar.es/record/129978/files/texto_completo.pdf Versión publicada 2122414 http://zaguan.unizar.es/record/129978/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:129978 articulos driver 2024-11-22-12:06:31 ARTICLE