130044 20260306152056.0 doi 10.1108/ET-02-2022-0049 sideral 134063 ART-2023-134063 eng Fandos-Herrera, Carmina Universidad de Zaragoza (orcid)0000-0002-2952-0750 Discuss to learn: a student-focused learning strategy 2023 Access copy available to the general public Unrestricted Purpose: Traditional teaching strategies are making way for a more collaborative learning style, where students play active roles in their learning process. This work focuses on the discussant role activity in the market research subject in a business administration bachelor's degree as a way of empowering students' role. The discussant activity fosters critical thinking and debate between classmates while also encouraging communication and relational skills. Design/methodology/approach: Drawing on expectation-disconfirmation theory, this study analysed students' expectations and perceptions before and after the discussant activity. Data were collected through two surveys carried out in class at the beginning and at the end of the course. Findings: The empirical findings show that interactions in the classroom during the activity contribute to students' final evaluation of the activity and positively affect cross-curricular and subjective learning performance. Originality/value: Activities that recreate real-life experiences help students in the acquisition of certain key competencies related to their future inclusion in the labour market. info:eu-repo/grantAgreement/ES/DGA-FSE/S46-METODO Group info:eu-repo/grantAgreement/ES/DGA-FSE/S54-GENERES Group info:eu-repo/grantAgreement/ES/MINECO/PID2020-118425RB-I00 info:eu-repo/semantics/openAccess by-nc https://creativecommons.org/licenses/by-nc/4.0/deed.es 3.2 2023 EDUCATION & EDUCATIONAL RESEARCH 70 / 760 = 0.092 2023 Q1 T1 0.761 2023 Education 2023 Q1 Business, Management and Accounting (miscellaneous) 2023 Q1 Life-span and Life-course Studies 2023 Q2 7.2 2023 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Herrando, Carolina Universidad de Zaragoza (orcid)0000-0002-2653-2473 Jiménez Martínez, Julio Universidad de Zaragoza (orcid)0000-0001-7805-3354 Pina, José Miguel Universidad de Zaragoza (orcid)0000-0002-3422-4542 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 65, 5 (2023), 697-710 Educ. train. (Lond.) EDUCATION AND TRAINING 0040-0912 261550 http://zaguan.unizar.es/record/130044/files/texto_completo.pdf Postprint 544913 http://zaguan.unizar.es/record/130044/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:130044 articulos driver 2026-03-06-15:18:43 ARTICLE