000130057 001__ 130057 000130057 005__ 20241104093057.0 000130057 037__ $$aBOOK-2024-004 000130057 041__ $$aeng 000130057 100__ $$aRivero, Pilar 000130057 245__ $$aEducommunication Web 2.0 for Heritage: A View From Spanish Museums 000130057 260__ $$bIGI Global$$c2020 000130057 300__ $$a450-471 000130057 506__ $$aby 000130057 520__ $$aMuseums have now been using social networks for nearly twenty years. While they began by engaging in activities characteristic of web 1.0, they have come to learn how to adapt to the new digital landscape. They are now fluent in the language and conventions of each social media platform and post content on a daily basis. The 2005 Faro Convention is partially responsible for urging museums to develop these new online strategies. The present chapter examines how large institutions are capable of generating daily content that is both multiform and attractive, but which barely encourages the exchange of experiences and opinions between users. Interestingly, it is in the local heritage-based cyber communities that we find the creation of authentic educommunicative spaces that are even capable of moving action from the digital realm of social media into the physical world. 000130057 540__ $$9info:eu-repo/semantics/openAccess 000130057 700__ $$aNavarro, Iñaki 000130057 700__ $$aAso, Borja 000130057 773__ $$tHandbook of Research on Citizenship and Heritage Education 000130057 8560_ $$famorato@unizar.es 000130057 8564_ $$uhttps://zaguan.unizar.es/record/130057/files/BOOK-2024-004.pdf$$zTexto completo 000130057 909CO $$ooai:zaguan.unizar.es:130057$$pbooks 000130057 980__ $$aBOOK$$bCAPITULOS