000131282 001__ 131282 000131282 005__ 20240207154753.0 000131282 0247_ $$2doi$$a10.1080/09593969.2019.1664617 000131282 0248_ $$2sideral$$a114826 000131282 037__ $$aART-2019-114826 000131282 041__ $$aeng 000131282 100__ $$aMúgica, J.M. 000131282 245__ $$aAnalyzing channel choice: Direct and indirect e-Tourism distribution 000131282 260__ $$c2019 000131282 5060_ $$aAccess copy available to the general public$$fUnrestricted 000131282 5203_ $$aAn increasing number of tourism service providers are involved in multichannel operations, combining online direct and indirect channels. Service providers and intermediaries need to know what drivers lead consumers to purchase on both channels in order to discover their own potential for differentiation and develop appropriate strategies. This research presents and tests a distribution channel choice model applied to data obtained by a survey aimed at online tourism purchasers. Not surprisingly, the results find that the Internet mitigates the differences between direct and indirect online channels from the demand perspective. Only one variable, information provided, has a positive effect on the choice of the direct channel, while two variables, assortment and basket size, have a positive effect on the choice of the indirect channel. 000131282 536__ $$9info:eu-repo/grantAgreement/ES/MINECO/ECO2015-65393-R$$9info:eu-repo/grantAgreement/ES/UZ/UZ2018-SOC-04 000131282 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/ 000131282 592__ $$a0.313$$b2019 000131282 593__ $$aBusiness and International Management$$c2019$$dQ2 000131282 593__ $$aMarketing$$c2019$$dQ3 000131282 593__ $$aEconomics and Econometrics$$c2019$$dQ3 000131282 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000131282 700__ $$0(orcid)0000-0003-3050-1634$$aBerné, C.$$uUniversidad de Zaragoza 000131282 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000131282 773__ $$g29, 5 (2019), 537-548$$pInt. rev. retail distrib. consum. res.$$tThe International Review of Retail, Distribution and Consumer Research$$x0959-3969 000131282 8564_ $$s261192$$uhttps://zaguan.unizar.es/record/131282/files/texto_completo.pdf$$yPostprint 000131282 8564_ $$s1171516$$uhttps://zaguan.unizar.es/record/131282/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000131282 909CO $$ooai:zaguan.unizar.es:131282$$particulos$$pdriver 000131282 951__ $$a2024-02-07-14:36:58 000131282 980__ $$aARTICLE