@article{Gil-Pérez:131365,
      author        = "Gil-Pérez, I. and Rebollar, R. and Lidón, I. and
                       Piqueras-Fiszman, B. and van Trijp, H.C.M.",
      title         = "{What do you mean by hot? Assessing the associations
                       raised by the visual depiction of an image of fire on food
                       packaging}",
      year          = "2019",
}