131517 20241125101201.0 doi 10.1016/j.jeap.2023.101308 sideral 136919 ART-2023-136919 eng Luzón, María-José Universidad de Zaragoza (orcid)0000-0003-0454-5457 ‘Excited to see our latest work published’: Recontextualizing research results in biomedical tweetorials 2023 Access copy available to the general public Unrestricted Tweetorials, long Twitter threads to communicate complex concepts, are becoming increasingly popular among medical experts. While a few studies have analyzed tweetorials which serve to communicate scientific information to a general audience, no attention has been paid to how tweetorials are used to report on and publicize research and results published in an article or preprint. In this study move analysis was conducted to analyze a corpus of 50 such biomedical publication-promoting tweetorials, in order to understand how the paper/preprint is recontextualized in this online genre. The analysis reveals that the moves in these tweetorials work together to draw attention to the publication and highlight the key findings and contributions. In addition to moves adapted from the research article, tweetorials incorporate some moves and steps intended to attract and engage the readers. The way these moves are realized is determined by the (semi-)expert audience, the promotional purpose of the genre, and the affordances of the medium. Features typical of the research article are combined with resources intended to create intimacy and solidarity and make authors more visible. The results suggest that these tweetorials are a suitable tool for researchers to promote their work and meet the challenges of the attention economy. info:eu-repo/grantAgreement/ES/MICINN/PID2019-105655RB-I00 info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ 3.1 2023 LINGUISTICS 19 / 296 = 0.064 2023 Q1 T1 EDUCATION & EDUCATIONAL RESEARCH 74 / 760 = 0.097 2023 Q1 T1 1.589 2023 Linguistics and Language 2023 Q1 Education 2023 Q1 6.6 2023 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 3004 345 Universidad de Zaragoza Dpto. Filolog.Inglesa y Alema. Área Filología Inglesa 66 (2023), 101308 [15 pp.] Journal of English for Academic Purposes 1475-1585 5234223 http://zaguan.unizar.es/record/131517/files/texto_completo.pdf Versión publicada 2168028 http://zaguan.unizar.es/record/131517/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:131517 articulos driver 2024-11-22-12:11:45 ARTICLE