131681 20241125101139.0 doi 10.1016/j.foodqual.2023.105037 sideral 137186 ART-2023-137186 eng Magnier, Lise Should the milkman return? The effect of a reusable packaging on product perceptions and behavioural intentions 2023 Access copy available to the general public Unrestricted This research investigates how consumers evaluate returnable packaging for fast-moving consumer goods. Through three online studies, we analysed how returnable packaging influences consumer behavioural intentions (intention to recommend and repurchase intention), overall attitudes and product perceptions (attitude towards the product, perceived product quality, packaging convenience and perceived contamination), and the perceived environment-friendliness of the packaging. The results demonstrate that consumers, overall, rate returnable packaging more positively than single-use packaging, regardless of the type of single-use packaging (conventional or recycled plastic), the appearance of the returnable packaging (identical or different to the single-use packaging), and whether the type of product inside is non-sensitive or sensitive (a bottle of all-purpose cleaner vs. a pot of Greek-style yoghurt). Finally, the relevance and limitations of these results are discussed and their practical implications for managers, packaging designers and retailers are highlighted. info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 4.9 2023 FOOD SCIENCE & TECHNOLOGY 35 / 173 = 0.202 2023 Q1 T1 1.126 2023 Nutrition and Dietetics 2023 Q1 Food Science 2023 Q1 10.4 2023 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Gil-Pérez, Ignacio Universidad de Zaragoza (orcid)0000-0002-0181-2639 5002 720 Universidad de Zaragoza Dpto. Ingeniería Diseño Fabri. Área Proyectos de Ingeniería 112 (2023), 105037 Food qual. prefer. Food Quality and Preference 0950-3293 2606873 http://zaguan.unizar.es/record/131681/files/texto_completo.pdf Versión publicada 2681918 http://zaguan.unizar.es/record/131681/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:131681 articulos driver 2024-11-22-12:01:56 ARTICLE