doi:10.26754/CINAIC.2023.0103López-Forniés, IgnacioAsión-Suñer, LauraPotenciando la Creatividad en Diseño Industrial a través de la Inteligencia Artificial: Estudio sobre la cocreación hombre-máquinaCOMPON-2023-CINAIC-0103The present work analyses artificial intelligence (AI) in industrial design creativity. It emphasizes creativity as a key driver of innovation, supporting collaborative and multidisciplinary approaches such as co-creation and co-design, along with AI. Additionally, AI tools generate images from text. This highlights the interaction between designers and AI in product conceptualization. A sample of 80 students in industrial design engineering is analysed. This analysis highlights the benefits and challenges of this human-machine co-creation and concluding with future development options.Universidad de Zaragoza, Servicio de Publicaciones2023http://zaguan.unizar.es/record/13200410.26754/CINAIC.2023.0103http://zaguan.unizar.es/record/132004oai:zaguan.unizar.es:132004