132004 20240308105336.0 doi 10.26754/CINAIC.2023.0103 COMPON-2023-CINAIC-0103 López-Forniés, Ignacio Universidad de Zaragoza, España Potenciando la Creatividad en Diseño Industrial a través de la Inteligencia Artificial: Estudio sobre la cocreación hombre-máquina Zaragoza Universidad de Zaragoza, Servicio de Publicaciones 2023 The present work analyses artificial intelligence (AI) in industrial design creativity. It emphasizes creativity as a key driver of innovation, supporting collaborative and multidisciplinary approaches such as co-creation and co-design, along with AI. Additionally, AI tools generate images from text. This highlights the interaction between designers and AI in product conceptualization. A sample of 80 students in industrial design engineering is analysed. This analysis highlights the benefits and challenges of this human-machine co-creation and concluding with future development options. Access copy available to the general public Unrestricted info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ Creative process, Artificial Intelligence, Generative models. Proceso creativo, Inteligencia Artificial, Modelos generativos. Comunicación Asión-Suñer, Laura Universidad de Zaragoza, España Zaragoza Actas del VII Congreso Internacional sobre Aprendizaje, Innovación y Cooperación, CINAIC 2023 (18-20 de Octubre de 2023, Madrid, España) 819299 http://zaguan.unizar.es/record/132004/files/103.pdf oai:zaguan.unizar.es:132004 comunicaciones-ponencias COMPON-2023-CINAIC-0103 COMPON