000132816 001__ 132816
000132816 005__ 20250923084412.0
000132816 0247_ $$2doi$$a10.1016/j.jbusres.2024.114545
000132816 0248_ $$2sideral$$a137743
000132816 037__ $$aART-2024-137743
000132816 041__ $$aeng
000132816 100__ $$0(orcid)0000-0001-7118-9013$$aFlavián, Carlos$$uUniversidad de Zaragoza
000132816 245__ $$aAutomated social presence in AI: Avoiding consumer psychological tensions to improve service value
000132816 260__ $$c2024
000132816 5060_ $$aAccess copy available to the general public$$fUnrestricted
000132816 5203_ $$aConsumers are increasingly embracing robots and AI. This has led them to suffer psychological tensions in their AI experiences (e.g., data capture, classification, delegation and social experiences). This exploratory research proposes that AI with higher perceived automated presence (sense of being with another being) alleviates psychological tensions. This in turn leads to consumer perceptions of higher functional and social value and higher future use intention. A study into service robots (n = 331) supported the proposal that consumers’ perceptions of greater automated social presence in service robots makes them feel understood rather than misunderstood, empowered rather than replaced and connected rather than alienated, which increases their functional and social value perceptions and intention to use robots in the future. The impact of automated social presence on social experience is higher for consumers with a higher need for social interaction. This research lends weight to some theoretical proposals made in previous literature that were, at that point, empirically unexplored.
000132816 536__ $$9info:eu-repo/grantAgreement/ES/MICIU/PID2019-105468RB-I00$$9info:eu-repo/grantAgreement/ES/DGA/S20-23R$$9info:eu-repo/grantAgreement/ES/DGA-FSE/LMP51-21
000132816 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000132816 590__ $$a9.8$$b2024
000132816 592__ $$a3.499$$b2024
000132816 591__ $$aBUSINESS$$b14 / 316 = 0.044$$c2024$$dQ1$$eT1
000132816 593__ $$aMarketing$$c2024$$dQ1
000132816 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000132816 700__ $$aBelk, Russell W.
000132816 700__ $$0(orcid)0000-0002-2291-1409$$aBelanche, Daniel$$uUniversidad de Zaragoza
000132816 700__ $$0(orcid)0000-0002-9643-2814$$aCasaló, Luis V.$$uUniversidad de Zaragoza
000132816 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000132816 773__ $$g175 (2024), 114545 [14 pp.]$$pJ. bus. res.$$tJournal of Business Research$$x0148-2963
000132816 8564_ $$s896833$$uhttps://zaguan.unizar.es/record/132816/files/texto_completo.pdf$$yVersión publicada
000132816 8564_ $$s2674909$$uhttps://zaguan.unizar.es/record/132816/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000132816 909CO $$ooai:zaguan.unizar.es:132816$$particulos$$pdriver
000132816 951__ $$a2025-09-22-14:30:49
000132816 980__ $$aARTICLE