000132860 001__ 132860
000132860 005__ 20240315113108.0
000132860 0247_ $$2doi$$a10.1016/j.esp.2024.02.002
000132860 0248_ $$2sideral$$a137746
000132860 037__ $$aART-2024-137746
000132860 041__ $$aeng
000132860 100__ $$0(orcid)0000-0003-0454-5457$$aLuzón, María-José$$uUniversidad de Zaragoza
000132860 245__ $$a"Come along for a tweetorial!": Recontextualization strategies in biomedical publication-promoting tweetorials
000132860 260__ $$c2024
000132860 5060_ $$aAccess copy available to the general public$$fUnrestricted
000132860 5203_ $$aThe need to promote research and make it visible to various audiences has led to the emergence of various digital genres which seek to draw attention to research publications. Tweetorials, long Twitter threads to communicate complex concepts, are increasingly being used by medical researchers to report on and promote their own published articles and preprints, in the competive context of academic publishing. The main purpose of this article is to examine the strategies employed by researchers to recontextualize scientific discourse in these tweetorials. The analysis of a corpus of 50 biomedical publication-promoting tweetorials has revealed five categories of strategies: strategies to establish the authors’ authority and credibility; strategies to make claims and arguments convincing; strategies to engage the reader, by creating intimacy and dialogic involvement or by attracting their attention to the tweetorials; strategies to facilitate quick processing of information; and strategies to deal with space constraints. The results suggest that the recontextualization strategies used in the composition of these tweetorials are determined by the promotional purpose of the genre, the audience, the affordances and constraints of the medium, and the genre contextual features.
000132860 536__ $$9info:eu-repo/grantAgreement/ES/DGA/H16-23R$$9info:eu-repo/grantAgreement/ES/MICINN/PID2019-105655RB-I00
000132860 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000132860 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000132860 7102_ $$13004$$2345$$aUniversidad de Zaragoza$$bDpto. Filolog.Inglesa y Alema.$$cÁrea Filología Inglesa
000132860 773__ $$g74 (2024), 132-148$$pEngl. specif. purp.$$tENGLISH FOR SPECIFIC PURPOSES$$x0889-4906
000132860 8564_ $$s2125636$$uhttps://zaguan.unizar.es/record/132860/files/texto_completo.pdf$$yVersión publicada
000132860 8564_ $$s2201075$$uhttps://zaguan.unizar.es/record/132860/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000132860 909CO $$ooai:zaguan.unizar.es:132860$$particulos$$pdriver
000132860 951__ $$a2024-03-15-08:51:22
000132860 980__ $$aARTICLE