000132864 001__ 132864
000132864 005__ 20241220120715.0
000132864 0247_ $$2doi$$a10.1108/JFMM-02-2023-0043
000132864 0248_ $$2sideral$$a137723
000132864 037__ $$aART-2024-137723
000132864 041__ $$aeng
000132864 100__ $$0(orcid)0000-0002-6272-5811$$aGrilló-Méndez, Ana Julia$$uUniversidad de Zaragoza
000132864 245__ $$aRisks associated by consumers with clothing rental: barriers to being adopted
000132864 260__ $$c2024
000132864 5203_ $$aPurpose: To identify the risks associated by consumers with renting clothes. Design/methodology/approach: A descriptive research with a quantitative approach was carried out. First, the measurement models of the variables involved in the proposed model were validated. After verifying the existence of the variables, the resulting model was finally estimated through structural equation modelling. Findings: The results obtained establish the six dimensions that make up the problems associated by consumers with the clothing rental business model. These problems encompass various types of risks: financial, physical, performance, psychosocial, inconsistency with values and lifestyle, as well as lack of trust in the service provider. The results obtained show that only inconsistency, financial risk and physical risk have a significant effect on attitude. These performance risks, together with the consumer's attitude towards renting, have a negative effect on the intention to rent. Originality/value: Factors that have a negative effect on attitude have been studied less than the facilitators of attitude. This is the first study in Spain. Practical implications: The results will help managers to understand the adoption behaviours of these models. Social implications: This study helps understand the social innovation needed to change consumers' relationship to clothing.
000132864 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S42-23R-CREVALOR$$9info:eu-repo/grantAgreement/ES/MCINN/PID2020-113338RB-I00
000132864 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/
000132864 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000132864 700__ $$0(orcid)0000-0002-9628-5738$$aMarzo-Navarro, Mercedes$$uUniversidad de Zaragoza
000132864 700__ $$0(orcid)0000-0002-2551-5364$$aPedraja-Iglesias, Marta$$uUniversidad de Zaragoza
000132864 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000132864 773__ $$g28, 6 (2024), 1135-1150$$pJ. fash. mark. manag.$$tJournal of Fashion Marketing and Management$$x1361-2026
000132864 8564_ $$s409146$$uhttps://zaguan.unizar.es/record/132864/files/texto_completo.pdf$$yVersión publicada
000132864 8564_ $$s586830$$uhttps://zaguan.unizar.es/record/132864/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000132864 909CO $$ooai:zaguan.unizar.es:132864$$particulos$$pdriver
000132864 951__ $$a2024-12-20-12:05:29
000132864 980__ $$aARTICLE