000133282 001__ 133282
000133282 005__ 20240410085329.0
000133282 0247_ $$2doi$$a10.1016/j.chb.2024.108192
000133282 0248_ $$2sideral$$a137894
000133282 037__ $$aART-2024-137894
000133282 041__ $$aeng
000133282 100__ $$0(orcid)0000-0001-8353-3870$$aBarta, Sergio$$uUniversidad de Zaragoza
000133282 245__ $$aAvatar creation in the metaverse: A focus on event expectations
000133282 260__ $$c2024
000133282 5060_ $$aAccess copy available to the general public$$fUnrestricted
000133282 5203_ $$aThe metaverse has revolutionized the way event experiences are virtualized, as this cutting-edge technology is especially capable of fostering dynamic interactivity among avatars. However, few empirical studies have explored the creation of avatars for virtual events in the metaverse. This research delves into the theme in a mixed-methods approach. The results of semi-structured interviews with participants in a conference held in the metaverse highlighted that they would create a single, unique avatar, whose style would be adapted to the characteristics of future events. These findings were assessed later in an online experiment, in which participants created their own avatars for a (utilitarian or hedonic) virtual event in the metaverse. The results confirmed that users would create avatars with formal/informal styles depending on the utilitarian/hedonic value they expected to derive from the event. In addition, the expectancy they feel about the metaverse experience prompts attendees to design avatars similar to themselves, which significantly increases their satisfaction with their digital personas. The technical capabilities of the platform (ease of use and customization) seem also to play an important role in enhancing satisfaction with the avatar. This research suggests specific actions that might be taken to ensure that attendees of virtual events in the metaverse are satisfied with their avatar designs.
000133282 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/LMP51-21$$9info:eu-repo/grantAgreement/ES/DGA/S20-23R$$9info:eu-repo/grantAgreement/ES/MCIU/PID2019-105468RB-I00
000133282 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000133282 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000133282 700__ $$0(orcid)0000-0003-3088-4102$$aIbáñez-Sánchez, Sergio$$uUniversidad de Zaragoza
000133282 700__ $$0(orcid)0000-0002-8253-4713$$aOrús, Carlos$$uUniversidad de Zaragoza
000133282 700__ $$0(orcid)0000-0001-7118-9013$$aFlavián, Carlos$$uUniversidad de Zaragoza
000133282 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000133282 773__ $$g156 (2024), 108192$$pComput. hum. behav.$$tCOMPUTERS IN HUMAN BEHAVIOR$$x0747-5632
000133282 8564_ $$s6087163$$uhttps://zaguan.unizar.es/record/133282/files/texto_completo.pdf$$yVersión publicada
000133282 8564_ $$s2625645$$uhttps://zaguan.unizar.es/record/133282/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000133282 909CO $$ooai:zaguan.unizar.es:133282$$particulos$$pdriver
000133282 951__ $$a2024-04-10-08:38:34
000133282 980__ $$aARTICLE