133439 20260217205500.0 doi 10.1108/IJBM-04-2024-620 sideral 138115 ART-2024-138115 eng Bravo, Rafael Universidad de Zaragoza (orcid)0000-0003-4038-1840 Guest editorial: Brand management in banking 2024 Access copy available to the general public Unrestricted Brand management is an essential part of a company’s overall marketing strategy. Creating a strong brand can be a competitive advantage that helps companies attract customers and gain lifetime loyalty and engagement. Because of its importance to business management, scholars have spent a great deal of time and effort on developing a theoretical framework for the brand construct and empirically testing different models of brand management... info:eu-repo/semantics/openAccess by-nc https://creativecommons.org/licenses/by-nc/4.0/deed.es 6.9 2024 BUSINESS 38 / 316 = 0.12 2024 Q1 T1 1.439 2024 Marketing 2024 Q1 12.5 2024 info:eu-repo/semantics/other info:eu-repo/semantics/acceptedVersion Dall'Olmo Riley, Francesca Pina, José M. Universidad de Zaragoza (orcid)0000-0002-3422-4542 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 42, 2 (2024), 153-155 Int. j. bank mark. International journal of bank marketing 0265-2323 171875 http://zaguan.unizar.es/record/133439/files/texto_completo.pdf Postprint 505969 http://zaguan.unizar.es/record/133439/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:133439 articulos driver 2026-02-17-20:21:46 ARTICLE