000134463 001__ 134463
000134463 005__ 20240424142048.0
000134463 037__ $$aTAZ-TFG-2023-3686
000134463 041__ $$aeng
000134463 1001_ $$aBerenguer Tomás, Paula
000134463 24200 $$aOnline Engagement with the Bridgerton Audience on Twitter: Analysis of Discourse, Multimodality and Metadiscourse.
000134463 24500 $$aOnline Engagement with the Bridgerton Audience on Twitter: Analysis of Discourse, Multimodality and Metadiscourse.
000134463 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2023
000134463 506__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/
000134463 520__ $$aTwitter has become an indispensable tool for marketing and self-promotion. This dissertation explores the role of online engagement in one of the most used platforms that belong to the microblogging genre: Twitter. To achieve this engagement, some semiotic resources are indispensable, including both linguistic and paralinguistic forms. The purpose of this study is to explore the combination of multimodal and metadiscourse resources used in the account of the famous Netflix series Bridgerton to obtain an interaction with the audience and consequent online engagement. These devices are necessary for the creation of a community and therefore, the analysis of discourse is crucial to understand the development of a closeness and familiarity. The combination of semiotic resources give the possibility to share information via words, photos or videos, and having a vast global reach, becomes quite beneficial for the enterprises that use this microblogging platform as a marketing tool.<br /><br />
000134463 521__ $$aGraduado en Estudios Ingleses
000134463 540__ $$aDerechos regulados por licencia Creative Commons
000134463 700__ $$aHerrando Rodrigo, María Isabel$$edir.
000134463 7102_ $$aUniversidad de Zaragoza$$b $$c
000134463 8560_ $$f800694@unizar.es
000134463 8564_ $$s3589175$$uhttps://zaguan.unizar.es/record/134463/files/TAZ-TFG-2023-3686.pdf$$yMemoria (eng)
000134463 909CO $$ooai:zaguan.unizar.es:134463$$pdriver$$ptrabajos-fin-grado
000134463 950__ $$a
000134463 951__ $$adeposita:2024-04-24
000134463 980__ $$aTAZ$$bTFG$$cFFYL
000134463 999__ $$a20230902000316.CREATION_DATE