Online Engagement with the Bridgerton Audience on Twitter: Analysis of Discourse, Multimodality and Metadiscourse.

Berenguer Tomás, Paula
Herrando Rodrigo, María Isabel (dir.)

Universidad de Zaragoza, FFYL, 2023

Graduado en Estudios Ingleses

Abstract: Twitter has become an indispensable tool for marketing and self-promotion. This dissertation explores the role of online engagement in one of the most used platforms that belong to the microblogging genre: Twitter. To achieve this engagement, some semiotic resources are indispensable, including both linguistic and paralinguistic forms. The purpose of this study is to explore the combination of multimodal and metadiscourse resources used in the account of the famous Netflix series Bridgerton to obtain an interaction with the audience and consequent online engagement. These devices are necessary for the creation of a community and therefore, the analysis of discourse is crucial to understand the development of a closeness and familiarity. The combination of semiotic resources give the possibility to share information via words, photos or videos, and having a vast global reach, becomes quite beneficial for the enterprises that use this microblogging platform as a marketing tool.

Tipo de Trabajo Académico: Trabajo Fin de Grado