000135580 001__ 135580
000135580 005__ 20260112133308.0
000135580 0247_ $$2doi$$a10.1177/23409444241250360
000135580 0248_ $$2sideral$$a138709
000135580 037__ $$aART-2024-138709
000135580 041__ $$aeng
000135580 100__ $$0(orcid)0000-0001-6954-3837$$aValero-Gil, Jesus$$uUniversidad de Zaragoza
000135580 245__ $$aWould you date a liar? The impact of greenwashing on B2B relationships under the managerial trust view
000135580 260__ $$c2024
000135580 5060_ $$aAccess copy available to the general public$$fUnrestricted
000135580 5203_ $$aGreenwashing can be perceived as dishonest behavior that can threaten trust in business deals due to the current trend of an intensive scrutiny of sustainability-related messages from organizations. Drawing on the literature concerning managerial trust, our study analyzes how perceived greenwashing negatively affects business-to-business relationships, focusing on two aspects: (1) whether managers’ perception of greenwashing is influenced by uncertainty in the business decision-making process and (2) whether individual manager characteristics play a significant role in modulating this influence. We used an experimental design involving 125 Spanish managers to confirm the importance of uncertain scenarios under the negative influence of greenwashing on business decision-making process. The findings also confirm that this negative influence is intensified by managers’ characteristics in terms of risk aversion and the importance they place on corporate reputation. The study makes several contributions to academia and practitioners by advancing the understanding of greenwashing in the context of business-to-business relationships. JEL CLASSIFICATION: M100; M140; M210
000135580 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S42-17R-CREVALOR$$9info:eu-repo/grantAgreement/ES/MICINN/ECO2017-88222-P$$9info:eu-repo/grantAgreement/ES/MICINN/EC02017-86305-C4-3-R
000135580 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttps://creativecommons.org/licenses/by-nc/4.0/deed.es
000135580 590__ $$a3.4$$b2024
000135580 592__ $$a1.49$$b2024
000135580 591__ $$aMANAGEMENT$$b167 / 420 = 0.398$$c2024$$dQ2$$eT2
000135580 591__ $$aBUSINESS$$b129 / 316 = 0.408$$c2024$$dQ2$$eT2
000135580 593__ $$aBusiness and International Management$$c2024$$dQ1
000135580 593__ $$aStrategy and Management$$c2024$$dQ1
000135580 593__ $$aEconomics and Econometrics$$c2024$$dQ1
000135580 593__ $$aBusiness, Management and Accounting (miscellaneous)$$c2024$$dQ1
000135580 594__ $$a11.3$$b2024
000135580 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000135580 700__ $$0(orcid)0000-0001-5003-4039$$aSuárez-Perales, Inés$$uUniversidad de Zaragoza
000135580 700__ $$aFerrón-Vílchez, Vera
000135580 7102_ $$14012$$2650$$aUniversidad de Zaragoza$$bDpto. Direcc.Organiza.Empresas$$cÁrea Organización de Empresas
000135580 773__ $$g(2024), [19 pp.]$$pBus. res. q.$$tBRQ Business Research Quarterly$$x2340-9436
000135580 8564_ $$s816471$$uhttps://zaguan.unizar.es/record/135580/files/texto_completo.pdf$$yVersión publicada
000135580 8564_ $$s2537270$$uhttps://zaguan.unizar.es/record/135580/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000135580 909CO $$ooai:zaguan.unizar.es:135580$$particulos$$pdriver
000135580 951__ $$a2026-01-12-13:01:12
000135580 980__ $$aARTICLE