000136306 001__ 136306
000136306 005__ 20250923084420.0
000136306 0247_ $$2doi$$a10.1108/ARLA-07-2022-0142
000136306 0248_ $$2sideral$$a139162
000136306 037__ $$aART-2024-139162
000136306 041__ $$aeng
000136306 100__ $$aRamirez Lozano, Julianna Paola
000136306 245__ $$aResponsible consumption trend in Generation Z and millennials its impact on SDG 12. A Peruvian case study
000136306 260__ $$c2024
000136306 5060_ $$aAccess copy available to the general public$$fUnrestricted
000136306 5203_ $$aPurpose: This study aims to analyze the responsible consumption of Generation Z and millennials in the Latin American market, with special emphasis on the Peruvian case, to identify their differences with consumers born in 1980 and earlier and to evaluate their contribution to Sustainable Development Goal 12.
Design/methodology/approach: The study was conducted on a sample of 309 persons living in Lima. After developing and validating an instrument, an online questionnaire was used to collect data. These data were analyzed descriptively and inferentially, using chi-square tests to validate the relationship between variables.
Findings: The study identifies and explains the new trend of responsible consumption among Generation Z and millennials in emerging markets, where end consumers interact with and prefer products and services from companies that demonstrate responsible behavior and offer trust. It identifies new consumption variables that go beyond the traditional ones.
Research limitations/implications: The study reveals a trend in the responsible consumption of Generation Z and millennials in Peru. However, it is necessary to complement the study in other countries in the region, as well as to study the new generations, such as the alpha generation and their consumption patterns.
Practical implications: The new trend of responsible consumption among Generation Z and millennials is forcing companies to implement strategies and develop corporate social responsibility programs. These companies must demonstrate ethical, environmental, socially responsible and sustainable behaviors in their daily operations to satisfy their stakeholders.
Originality/value: The study reveals a new trend in Peru, a developing country, where the market – the end consumer – is more informed and therefore demands better corporate performance from companies, including care for the environment and a contribution to society that includes a good relationship with its stakeholders.
000136306 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/
000136306 590__ $$a1.4$$b2024
000136306 592__ $$a0.405$$b2024
000136306 591__ $$aMANAGEMENT$$b310 / 420 = 0.738$$c2024$$dQ3$$eT3
000136306 591__ $$aBUSINESS$$b224 / 316 = 0.709$$c2024$$dQ3$$eT3
000136306 593__ $$aPublic Administration$$c2024$$dQ2
000136306 593__ $$aEconomics, Econometrics and Finance (miscellaneous)$$c2024$$dQ2
000136306 593__ $$aEducation$$c2024$$dQ2
000136306 593__ $$aOrganizational Behavior and Human Resource Management$$c2024$$dQ3
000136306 593__ $$aStrategy and Management$$c2024$$dQ3
000136306 593__ $$aBusiness and International Management$$c2024$$dQ3
000136306 593__ $$aManagement Science and Operations Research$$c2024$$dQ3
000136306 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000136306 700__ $$aPeñaflor Guerra, Renato
000136306 700__ $$0(orcid)0000-0002-3957-2466$$aSanagustín-Fons, M. Victoria$$uUniversidad de Zaragoza
000136306 7102_ $$14009$$2775$$aUniversidad de Zaragoza$$bDpto. Psicología y Sociología$$cÁrea Sociología
000136306 773__ $$g37, 3 (2024), 483-508$$pAcademia-Revista Latinoamericana de Administracion$$tAcademia-Revista Latinoamericana de Administracion$$x1012-8255
000136306 8564_ $$s565597$$uhttps://zaguan.unizar.es/record/136306/files/texto_completo.pdf$$yPostprint
000136306 8564_ $$s1529997$$uhttps://zaguan.unizar.es/record/136306/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000136306 909CO $$ooai:zaguan.unizar.es:136306$$particulos$$pdriver
000136306 951__ $$a2025-09-22-14:35:34
000136306 980__ $$aARTICLE