Making a big splash: packaging imagery with implied motion enhances product liking through design appeal and naturalness perception

Lidón López, Iván Gil-Pérez, Ignacio Rebollar, Rubén Díez-Calvo, Susana Heras-Romanos, Elena Making a big splash: packaging imagery with implied motion enhances product liking through design appeal and naturalness perception

Br. food j.

10.1108/BFJ-09-2023-0824 2024

2024