000137401 001__ 137401 000137401 005__ 20240827141252.0 000137401 037__ $$aGDOC-2023-27349 000137401 041__ $$aspa 000137401 041__ $$aeng 000137401 100__ $$0(orcid)0000-0001-5381-6263$$1128868$$aMaría José Barlés, Arizón 000137401 24500 $$927349$$aDirección comercial II 000137401 24200 $$927349$$aMarketing Management II 000137401 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2023-2024 000137401 521__ $$9131$$aGrado en Administración y Dirección de Empresas$$bDegree in Business Administration and Management 000137401 540__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/ 000137401 700__ $$0(orcid)0000-0001-8353-3870$$1701460$$aSergio Barta, Arroyos 000137401 700__ $$0(orcid)0000-0001-8900-1701$$1534695$$aCarolina Herrando, Soria 000137401 700__ $$0(orcid)0000-0002-2095-7219$$1479874$$aJosé Pablo Jordán, Blasco 000137401 700__ $$1921133$$aHermes Ulises Prieto, Mora 000137401 700__ $$0(orcid)0000-0001-9319-5895$$1152116$$aMaría Pilar Rivera, Torres 000137401 830__ $$9448 000137401 830__ $$9458 000137401 830__ $$9454 000137401 8564_ $$s47192$$uhttps://zaguan.unizar.es/record/137401/files/guia-27349-en.pdf$$yGuide (english) 000137401 8564_ $$s81565$$uhttps://zaguan.unizar.es/record/137401/files/guia-27349-es.pdf$$yGuía (idioma español) 000137401 970__ $$aGDOC-2023-27349 000137401 980__ $$aGDOC$$bCiencias Sociales y Jurídicas$$bSocial Sciences and Law$$c228$$c109$$c301