000144828 001__ 144828
000144828 005__ 20240912134240.0
000144828 0247_ $$2doi$$a10.17561/ree.n2.2024.8787
000144828 0248_ $$2sideral$$a139585
000144828 037__ $$aART-2024-139585
000144828 041__ $$aeng
000144828 100__ $$0(orcid)0000-0002-9628-5738$$aMarzo-Navarro, Mercedes$$uUniversidad de Zaragoza
000144828 245__ $$aThe providers’ perspective on memorable tourism experiences and sustainable rural destinations. An exploratory research
000144828 260__ $$c2024
000144828 5060_ $$aAccess copy available to the general public$$fUnrestricted
000144828 5203_ $$aFrom an expansive and managerial perspective, this paper fills a significant and timely knowledge gap by analyzing service providers’ perspectives on forming memorable tourism experiences (MTEs) in rural settings and preserving the sustainable development of destinations. It focuses on tourism destinations’ sustainable development while stimulating further research as rural tourism expands in the Aragonese Pyrenees (Huesca, Spain). The opinions of the tourism providers about the role of MTE as the final output of their activities and the importance of sustainability development are essential to facing new challenges in an industry characterized by expert and exigent tourists. A structured description of the current research situation from the literature reviewed identifies the questions to include in an interview addressed to service providers selected among the Aragon Valley rural tourism context, public institutions, and tourist associations. The analysis of the qualitative data provides strengths and weaknesses of the rural tourism setting. The rural tourism providers interviewed show sensitivity towards sustainability issues. However, there is a lack of knowledge on the implementation of institutional, individual, and joint actions, on socio-cultural sustainability, and on how to take advantage of technologies. Tourism planning and implementing responsible and economically profitable practices arise as essential. Public bodies and private initiatives must allocate more resources to effective training, information, and awareness-raising. It is necessary to face the development of sustainable rural tourism through cooperation between all those involved in the value chain.
000144828 536__ $$9info:eu-repo/grantAgreement/EUR/AEI/PID2020-113338RB-I00$$9info:eu-repo/grantAgreement/ES/DGA/S42-23R-CREVALOR
000144828 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000144828 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000144828 700__ $$0(orcid)0000-0003-3050-1634$$aBerné-Manero, Carmen$$uUniversidad de Zaragoza
000144828 700__ $$0(orcid)0000-0002-2551-5364$$aPedraja-Iglesias, Marta$$uUniversidad de Zaragoza
000144828 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000144828 773__ $$g(2024), 75-99$$pRev. estud. empres. (Jaén)$$tRevista de estudios empresariales (Jaén)$$x0213-8964
000144828 8564_ $$s456312$$uhttps://zaguan.unizar.es/record/144828/files/texto_completo.pdf$$yVersión publicada
000144828 8564_ $$s2425892$$uhttps://zaguan.unizar.es/record/144828/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000144828 909CO $$ooai:zaguan.unizar.es:144828$$particulos$$pdriver
000144828 951__ $$a2024-09-12-13:05:21
000144828 980__ $$aARTICLE