000145619 001__ 145619
000145619 005__ 20241114112316.0
000145619 0247_ $$2doi$$a10.56754/0718/4867.2023.3326
000145619 0248_ $$2sideral$$a138923
000145619 037__ $$aART-2023-138923
000145619 041__ $$aeng
000145619 100__ $$aCabrera Altieri, Daniel Horacio
000145619 245__ $$aCommunication as contagion. Social imaginary, metaphor and communicology.
000145619 260__ $$c2023
000145619 5060_ $$aAccess copy available to the general public$$fUnrestricted
000145619 5203_ $$aCommunicology has a great development of message analysis research in all its aspects and levels. This way of dealing with the communicative phenomenon has led to reading the theory of the imaginary as if it were only an instrument of content analysis, forgetting its constitutive anthropology and ontology.An essay is proposed in which, first, a presentation of two traditions of the imaginary is made: that of Gilbert Durand and that of Cornelius Castoriadis. From this situation, a field of investigation of the imaginary is proposed, which, without resolving the epistemological tensions that constitute it, contributes to a creative and critical investigation of communication. Secondly, it is presented as a path of heuristic metaphors to seek an alternative to the use of the imaginary as a mere tool for the analysis of messages. An elucidation of communication is presented from the imaginary of the contagion that emerged unexpectedly during the confinement of the Covid-19 pandemic. The experience of collective confinement "saved" by general shielding allows us to (re)think communication from the imaginary of airing and air, breathing and conspiracy, infection, and immunization from which to postulate a biopolitical atmospheric imaginary. In this sense, rehearsing the explanation of communication as contagion shows the possibilities of metaphor and the imaginary in a mutant world.
000145619 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000145619 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000145619 773__ $$g16, 2 (2023), 31$$pPerspect. comun.$$tPERSPECTIVAS DE LA COMUNICACION$$x0718-4867
000145619 8564_ $$s353007$$uhttps://zaguan.unizar.es/record/145619/files/texto_completo.pdf$$yVersión publicada
000145619 8564_ $$s1573859$$uhttps://zaguan.unizar.es/record/145619/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000145619 909CO $$ooai:zaguan.unizar.es:145619$$particulos$$pdriver
000145619 951__ $$a2024-11-14-10:18:03
000145619 980__ $$aARTICLE