000146941 001__ 146941
000146941 005__ 20241129141114.0
000146941 0247_ $$2doi$$a10.1002/mar.22143
000146941 0248_ $$2sideral$$a140751
000146941 037__ $$aART-2024-140751
000146941 041__ $$aeng
000146941 100__ $$0(orcid)0000-0001-8353-3870$$aBarta, Sergio$$uUniversidad de Zaragoza
000146941 245__ $$aAugmented reality experiences: Consumer-centered augmented reality framework and research agenda
000146941 260__ $$c2024
000146941 5060_ $$aAccess copy available to the general public$$fUnrestricted
000146941 5203_ $$aSince the launch of Pokémon Go, augmented reality (AR) has been one of the main research areas within new technologies. Integrating digital elements into the physical world presents exceptional opportunities for different sectors, enabling enhanced interactions and experiences. This study conducts a systematic review of AR literature, highlighting the main theories, theoretical frameworks, and research methodologies employed. It also classifies the main types of AR devices and the diverse contexts in which they are applied. Through a comprehensive thematic analysis, four principal areas of current research are identified: (1) media characteristics and consumer outcomes, (2) psychological influential factors and outcomes, (3) AR app features and technology adoption, and (4) recommendations for implementation in the industry and advantages. Furthermore, the study provides key insights and introduces the consumer‐centered AR framework. The article concludes by proposing a future research agenda, highlighting prospective studies that can contribute from the perspective of the content, context, device, and consumer, as well as avenues for future research from a methodological perspective.
000146941 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S20-23R
000146941 540__ $$9info:eu-repo/semantics/openAccess$$aby-nd$$uhttp://creativecommons.org/licenses/by-nd/3.0/es/
000146941 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000146941 700__ $$0(orcid)0000-0002-5487-5203$$aGurrea, Raquel$$uUniversidad de Zaragoza
000146941 700__ $$0(orcid)0000-0001-7118-9013$$aFlavián, Carlos$$uUniversidad de Zaragoza
000146941 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000146941 773__ $$g(2024), 22143 [17 pp.]$$pPsychol. mark.$$tPSYCHOLOGY & MARKETING$$x0742-6046
000146941 8564_ $$s1098112$$uhttps://zaguan.unizar.es/record/146941/files/texto_completo.pdf$$yVersión publicada
000146941 8564_ $$s2150851$$uhttps://zaguan.unizar.es/record/146941/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000146941 909CO $$ooai:zaguan.unizar.es:146941$$particulos$$pdriver
000146941 951__ $$a2024-11-29-13:24:44
000146941 980__ $$aARTICLE