Resumen: The Wills functional (K) of a convex body K, defined as the sum of its intrinsic volumes Vi(K), turns out to have many interesting applications and properties. In this paper, we make profit of the fact that it can be represented as the integral of a log-concave function, which, furthermore, is the Asplund product of other two log-concave functions, and obtain new properties of the Wills functional (indeed, we will work in a more general setting). Among others, we get upper bounds for (K) in terms of the volume of K, as well as Brunn-Minkowski and Rogers-Shephard-type inequalities for this functional. We also show that the cube of edge-length 2 maximizes (K) among all 0-symmetric convex bodies in John position, and we reprove the well-known McMullen''s inequality (K) = eV1(K) using a different approach. Idioma: Inglés DOI: 10.1142/S021919972050011X Año: 2021 Publicado en: Communications in Contemporary Mathematics 23, 3 (2021), 2050011 [35 pp.] ISSN: 0219-1997 Factor impacto JCR: 1.708 (2021) Categ. JCR: MATHEMATICS rank: 57 / 333 = 0.171 (2021) - Q1 - T1 Categ. JCR: MATHEMATICS, APPLIED rank: 101 / 267 = 0.378 (2021) - Q2 - T2 Factor impacto CITESCORE: 2.9 - Mathematics (Q2)