147823 20260418110656.0 doi 10.1075/ps.23124.vel sideral 141203 ART-2025-141203 eng Velilla Sánchez, María Ángeles Universidad de Zaragoza (orcid)0000-0002-0285-9834 Recontextualizing knowledge in academic video publications 2025 Access copy available to the general public Unrestricted Online videos have gained popularity as a means for academics to communicate complex scientific ideas both to specialist and non-specialist audiences (Erviti ; Stengler 2016; León ; Bourk 2018; Luzón ; Pérez-Llantada 2019). Nonetheless, concerns are raised about the potential journalistic or oversimplified nature of such science communication efforts. Consequently, this paper aims to shed light on how researchers can enhance transparency without reducing the significance of the content. The study is accomplished through an analysis of a corpus consisting of 10 videos compiled from the ‘Chemistry’ section of the website Latest Thinking (lt.org). This study adopts a discourse analysis approach, focusing on the discursive strategies employed in these videos to recontextualize knowledge for a wide audience. The findings reveal three types of recontextualization strategies performed through the orchestration of various semiotic modes: simplification strategies, strategies to construct an authorial persona and bonding strategies. info:eu-repo/semantics/openAccess by https://creativecommons.org/licenses/by/4.0/deed.es 0.7 2024 LINGUISTICS 187 / 306 = 0.611 2024 Q3 T2 0.687 2024 Linguistics and Language 2024 Q1 1.8 2024 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion 3004 345 Universidad de Zaragoza Dpto. Filolog.Inglesa y Alema. Área Filología Inglesa 16, 5 (2025), 676-700 Pragmatics and society Pragmatics and society 1878-9714 841041 http://zaguan.unizar.es/record/147823/files/texto_completo.pdf Postprint 1182163 http://zaguan.unizar.es/record/147823/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:147823 articulos driver 2026-04-18-11:05:06 ARTICLE