147949 20251121145034.0 doi 10.47989/ir30341815 sideral 141287 ART-2025-141287 eng Siso-Calvo, Brenda Universidad de Zaragoza (orcid)0000-0002-1376-4072 Academic social networks and self-branding among library and information science academics in the European Union 2025 Access copy available to the general public Unrestricted Introduction. This research analyses the perception and habits about digital platforms and self-branding among European scholars in the library and information science area. Method. A survey using a questionnaire was administered online to 1,562 scholars working in public universities in the European Union. A response of 201 respondents was obtained. Analysis. The collected data by Google Forms were processed using a specific spreadsheet in Excel and analysed using the software SPSS Statistics. Independent-samples t (two-tailed) and Chi-squared tests were used to check for significant differences between variables. Results. Most participants think that digital platforms are useful for increasing the visibility of their work and managing their reputation, particularly ResearchGate and Google Scholar, although there is limited information in their profiles about their academic activity. The responses show a positive attitude towards personal branding, but most do not adopt it mainly due to not having enough time. Scholars who use personal branding are more committed to the use of personal websites and disseminating their academic achievements. Conclusions. These findings support the need for more in-depth investigations related to the strategies of academics engaging in personal branding, as well as measuring the impact it has on their academic and professional careers. info:eu-repo/semantics/openAccess by-nc-nd https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es 0.9 2024 INFORMATION SCIENCE & LIBRARY SCIENCE 93 / 166 = 0.56 2024 Q3 T2 0.277 2024 Library and Information Sciences 2024 Q2 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Arquero-Avilés, Rosario (orcid)0000-0002-3097-8734 Marco-Cuenca, Gonzalo Universidad de Zaragoza (orcid)0000-0002-7149-6192 Faggiolani, Chiara 3011 040 Universidad de Zaragoza Dpto. Ciencias Doc. Hª Ciencia Área Biblioteconomía y Docum. 30, 3 (2025), 43-62 Inf. res. INFORMATION RESEARCH-AN INTERNATIONAL ELECTRONIC JOURNAL 1368-1613 619971 http://zaguan.unizar.es/record/147949/files/texto_completo.pdf Versión publicada 1519946 http://zaguan.unizar.es/record/147949/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:147949 articulos driver 2025-11-21-14:41:11 ARTICLE