148304 20260217205521.0 doi 10.17221/107/2024-AGRICECON sideral 141717 ART-2024-141717 spa Serrano, Raul Universidad de Zaragoza (orcid)0000-0003-2911-8937 Market entry strategy and export destination in the Spanish wine industry 2024 Access copy available to the general public Unrestricted This paper analyses the market entry strategy of the Spanish wineries and their destination markets. For this purpose, channel adjustment was analysed. The novel aspect of this research is the use of exports on a winery level, basing the explanation of their export performance on a combination of internal decisions of the companies, and characteristics of the wine destination markets, in accordance with the purchasing patterns of their consumers. The results revealed the importance of strategic adjustment between winery and market destination, even though the importance of adjustment depends on the level of exports. Thus, channel adjustment is important for the probability of export and export intensity. info:eu-repo/grantAgreement/ES/DGA-FEDER/S55-20R info:eu-repo/grantAgreement/ES/MCINN-FEDER/PGC2018-095529-B-I00 info:eu-repo/grantAgreement/EUR/SUDOE/INTERREG/VInCI-SOE3-P2-F0917 info:eu-repo/semantics/openAccess by-nc https://creativecommons.org/licenses/by-nc/4.0/deed.es 1.8 2024 ECONOMICS 234 / 620 = 0.377 2024 Q2 T2 AGRICULTURAL ECONOMICS & POLICY 17 / 43 = 0.395 2024 Q2 T2 0.443 2024 Economics, Econometrics and Finance (miscellaneous) 2024 Q2 Agricultural and Biological Sciences (miscellaneous) 2024 Q2 3.8 2024 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Ferrer, Juan Ramón (orcid)0000-0003-1902-1613 Abella, Silvia Universidad de Zaragoza (orcid)0000-0003-0218-9057 Pinilla, Vicente Universidad de Zaragoza (orcid)0000-0003-2256-8898 4012 650 Universidad de Zaragoza Dpto. Direcc.Organiza.Empresas Área Organización de Empresas 4014 480 Universidad de Zaragoza Dpto. Economía Aplicada Área Hª e Instituc.Económ. 70, 12 (2024), 621-632 Agricultural Economics-Zemedelska Ekonomika Agricultural Economics-Zemedelska Ekonomika 0139-570X 561069 http://zaguan.unizar.es/record/148304/files/texto_completo.pdf Versión publicada 2114422 http://zaguan.unizar.es/record/148304/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:148304 articulos driver 2026-02-17-20:28:55 ARTICLE