000148345 001__ 148345 000148345 005__ 20250117145308.0 000148345 0247_ $$2doi$$a10.1108/IMDS-03-2018-0098 000148345 0248_ $$2sideral$$a108177 000148345 037__ $$aART-2019-108177 000148345 041__ $$aeng 000148345 100__ $$0(orcid)0000-0002-2291-1409$$aBelanche, D.$$uUniversidad de Zaragoza 000148345 245__ $$aReciprocity and commitment in online travel communities 000148345 260__ $$c2019 000148345 5060_ $$aAccess copy available to the general public$$fUnrestricted 000148345 5203_ $$aPurpose: With social exchange theory as a basis, the purpose of this paper is to seek a better understanding of advice processes in online travel communities, which offer crucial advice for travelers’ decisions. It also predicts that relational capital variables (commitment, reciprocity perceptions) moderate the main relationships. Design/methodology/approach: Data from a web survey of 456 users of online travel communities affirm the scale’s validity and provide the input for structural equation modeling and multisample analyses of the hypotheses. Findings: Higher levels of commitment reinforce the effect of following past advice on passive and active participation intentions. Users’ perceptions of reciprocity in the community strengthen the influence of following past advice on active participation. However, a high level of reciprocity causes users following past advice to reduce their intentions to continue following that advice. Practical implications: Management tactics should specify active and passive participation in online travel communities. Specifically, to encourage the creation of high-quality new content, community managers should create interactive environments marked by high levels of reciprocity and commitment. Originality/value: This research elucidates the role of relational capital variables in advice processes and advances understanding of online travel communities. 000148345 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/ 000148345 590__ $$a3.329$$b2019 000148345 591__ $$aENGINEERING, INDUSTRIAL$$b16 / 48 = 0.333$$c2019$$dQ2$$eT2 000148345 591__ $$aCOMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS$$b37 / 109 = 0.339$$c2019$$dQ2$$eT2 000148345 592__ $$a1.39$$b2019 000148345 593__ $$aComputer Science Applications$$c2019$$dQ1 000148345 593__ $$aIndustrial and Manufacturing Engineering$$c2019$$dQ1 000148345 593__ $$aStrategy and Management$$c2019$$dQ1 000148345 593__ $$aManagement Information Systems$$c2019$$dQ1 000148345 593__ $$aIndustrial Relations$$c2019$$dQ1 000148345 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000148345 700__ $$0(orcid)0000-0002-9643-2814$$aCasaló, L.V.$$uUniversidad de Zaragoza 000148345 700__ $$0(orcid)0000-0001-7118-9013$$aFlavián, C.$$uUniversidad de Zaragoza 000148345 700__ $$0(orcid)0000-0002-1456-4726$$aGuinalíu, M.$$uUniversidad de Zaragoza 000148345 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000148345 773__ $$g119, 2 (2019), 397-411$$pInd. manage. data syst.$$tINDUSTRIAL MANAGEMENT & DATA SYSTEMS$$x0263-5577 000148345 8564_ $$s182831$$uhttps://zaguan.unizar.es/record/148345/files/texto_completo.pdf$$yPostprint 000148345 8564_ $$s1531541$$uhttps://zaguan.unizar.es/record/148345/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000148345 909CO $$ooai:zaguan.unizar.es:148345$$particulos$$pdriver 000148345 951__ $$a2025-01-17-14:44:56 000148345 980__ $$aARTICLE