000148450 001__ 148450
000148450 005__ 20250117162507.0
000148450 0247_ $$2doi$$a10.1002/nvsm.1706
000148450 0248_ $$2sideral$$a122504
000148450 037__ $$aART-2022-122504
000148450 041__ $$aeng
000148450 100__ $$0(orcid)0000-0002-4565-6746$$aMinguez, A.$$uUniversidad de Zaragoza
000148450 245__ $$aSocial norms and recognition in social fundraising campaigns: The moderating role of self-construal
000148450 260__ $$c2022
000148450 5060_ $$aAccess copy available to the general public$$fUnrestricted
000148450 5203_ $$aDeveloping effective solicitation campaigns has become a priority for nonprofit organizations to raise funds. To do so, they have begun to introduce social information and recognition mechanisms in their campaigns to encourage donations, yet our current understanding of the effectiveness of these interventions is limited. This study intends to contribute to a better understanding of the effectiveness of these campaigns by investigating the role played by social norms, recognition, and their interplay in charitable giving. In addition, the study also investigates the extent to which these effects are moderated by self-construal, an important individual psychological trait. This empirical investigation conducted an experimental design between subjects on a sample of 261 participants. A two-stage correction approach was used to estimate two dependent variables. The effectiveness of social norms and recognition varies depending on the decision in play (whether to donate, or how much to donate) as well as on an individual''s self-construal (independent or interdependent). Strategies that combine several of these mechanisms should take into account their objective, that is, whether it is focused on boosting symbolic support or on incentivizing significant contributions. This article contributes by demonstrating that the type of social norm and the type of recognition matter, as they produce significant different effects on both the donation decision and the donation amount.
000148450 536__ $$9info:eu-repo/grantAgreement/ES/DGA/SS54-17R$$9info:eu-repo/grantAgreement/ES/MICINN-FEDER/ECO2017-83993-P
000148450 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/
000148450 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000148450 700__ $$0(orcid)0000-0001-5321-8052$$aSese, F.J.$$uUniversidad de Zaragoza
000148450 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000148450 773__ $$g27, 1 (2022), e1706$$tInternational Journal of Nonprofit and Voluntary Sector Marketing$$x1465-4520
000148450 8564_ $$s577009$$uhttps://zaguan.unizar.es/record/148450/files/texto_completo.pdf$$yPostprint
000148450 8564_ $$s1107077$$uhttps://zaguan.unizar.es/record/148450/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000148450 909CO $$ooai:zaguan.unizar.es:148450$$particulos$$pdriver
000148450 951__ $$a2025-01-17-14:36:00
000148450 980__ $$aARTICLE