000148462 001__ 148462
000148462 005__ 20250117162507.0
000148462 0247_ $$2doi$$a10.1108/JSTP-05-2021-0084
000148462 0248_ $$2sideral$$a129179
000148462 037__ $$aART-2022-129179
000148462 041__ $$aeng
000148462 100__ $$0(orcid)0000-0002-4565-6746$$aMinguez Penalva, A.$$uUniversidad de Zaragoza
000148462 245__ $$aHow does relationship length influence donation amount over time for regular members of nonprofit organizations – the moderating role of donation frequency
000148462 260__ $$c2022
000148462 5060_ $$aAccess copy available to the general public$$fUnrestricted
000148462 5203_ $$aPurpose: The purpose of this study is to investigate whether a U-shaped relationship exists between the length of time a donor has been a regular member in a nonprofit organization and the amount donated over time. In addition, this research analyzes whether this relationship is moderated by donation frequency. Design/methodology/approach: Using a database of 6, 137 members from a collaborating nonprofit organization, a longitudinal study is conducted over an eight-year period (2013–2020). A set of ordinary least square (OLS) regression analyses are carried out to empirically test the proposed hypotheses. Findings: This study finds a nonlinear, U-shaped relationship between donation amount and relationship length. This effect can be explained through the dynamic evolution of two dimensions of commitment: affective (decreasing over time) and normative (increasing over time). The results also reveal that these effects, however, become flatter for members who engage in more frequent donations. Originality/value: The results provide novel insights revealing the nonlinear nature of the relationship between the length of time a donor has been a member of a nonprofit organization and the amount donated, and underscores the moderating role of donation frequency, which makes the U-shaped relationship flatter, thus increasing the amounts donated. Despite their relevance in the service ecosystem, nonprofits have been under-represented in prior work. This study offers important practical insights into the effective management of the regular donor portfolio. © 2022, Emerald Publishing Limited.
000148462 536__ $$9info:eu-repo/grantAgreement/ES/MICINN-FEDER/ECO2017-83993-P
000148462 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/
000148462 590__ $$a4.6$$b2022
000148462 591__ $$aMANAGEMENT$$b115 / 227 = 0.507$$c2022$$dQ3$$eT2
000148462 591__ $$aBUSINESS$$b84 / 154 = 0.545$$c2022$$dQ3$$eT2
000148462 592__ $$a1.066$$b2022
000148462 593__ $$aStrategy and Management$$c2022$$dQ1
000148462 594__ $$a6.2$$b2022
000148462 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000148462 700__ $$0(orcid)0000-0001-5321-8052$$aSese Oliván, F. J.$$uUniversidad de Zaragoza
000148462 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000148462 773__ $$g32, 3 (2022), 432-451$$pJournal of service theory and practice.$$tJournal of Service Theory and Practice$$x2055-6225
000148462 8564_ $$s512028$$uhttps://zaguan.unizar.es/record/148462/files/texto_completo.pdf$$yPostprint
000148462 8564_ $$s934721$$uhttps://zaguan.unizar.es/record/148462/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000148462 909CO $$ooai:zaguan.unizar.es:148462$$particulos$$pdriver
000148462 951__ $$a2025-01-17-14:36:17
000148462 980__ $$aARTICLE