000148745 001__ 148745
000148745 005__ 20250127144951.0
000148745 0247_ $$2doi$$a10.1108/BFJ-04-2024-0382
000148745 0248_ $$2sideral$$a142022
000148745 037__ $$aART-2025-142022
000148745 041__ $$aeng
000148745 100__ $$0(orcid)0000-0002-2952-0750$$aFandos-Herrera, Carmina$$uUniversidad de Zaragoza
000148745 245__ $$aCan the co-creation of local food products be a key factor in rural development?
000148745 260__ $$c2025
000148745 5060_ $$aAccess copy available to the general public$$fUnrestricted
000148745 5203_ $$aPurposeThis study aims to comprehensively explore the behaviour of potential consumers in terms of their perception of how local agri-food co-creation activities in rural areas influence the perceived quality of agri-food products and the perceived value of the sustainable development goals (SDGs) in rural areas. To do so, it is important to start by answering the research question: Are consumers interested in the co-creation of agri-food products in rural areas?Design/methodology/approachThe methodology consists of two phases, one qualitative and one quantitative. The first phase includes four interviews with experts on gastronomy, rural tourism and services in rural areas and two focus groups with consumers involved in the research topic. In the quantitative phase, a representative sample of almost 700 people in Spain was obtained.FindingsThe first result shows a high level of interest in participating in co-creation activities with agri-food products in rural areas. Other research results suggest that the social integration of consumers with the local community through co-creation activities could improve the appreciation and market position of local foods, as well as their perceived beneficial effect on sustainable development goals. The results also demonstrate how the perceived value of co-creation activities has a positive impact on the intention to undertake and recommend such activities.Originality/valueThis study highlights the importance of co-creation in rural areas, in line with the SDGs and consumer preferences for locally produced sustainable food. Involving consumers in the production process allows small producers to stand out, fostering innovation and rural development. The results show consumers' interest in co-creation, motivated by altruism and the desire to preserve local heritage. The study highlights the indirect impact of co-creation on rural development, emphasising the perceived value and engagement of consumers. Ultimately, it suggests promoting sustainable rural economies through collaborative efforts between producers, consumers and local stakeholders.
000148745 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/S20-23R METODO Research Group
000148745 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/
000148745 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000148745 700__ $$aMercadé-Melé, Pere
000148745 700__ $$0(orcid)0000-0002-0171-5417$$aRubio Pastor, María Ángeles
000148745 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000148745 773__ $$g127, 2 (2025), 624-642$$pBr. food j.$$tBRITISH FOOD JOURNAL$$x0007-070X
000148745 8564_ $$s988832$$uhttps://zaguan.unizar.es/record/148745/files/texto_completo.pdf$$yPostprint
000148745 8564_ $$s621372$$uhttps://zaguan.unizar.es/record/148745/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000148745 909CO $$ooai:zaguan.unizar.es:148745$$particulos$$pdriver
000148745 951__ $$a2025-01-27-14:45:35
000148745 980__ $$aARTICLE