000148935 001__ 148935
000148935 005__ 20250923084443.0
000148935 0247_ $$2doi$$a10.1108/INTR-02-2024-0211
000148935 0248_ $$2sideral$$a142046
000148935 037__ $$aART-2024-142046
000148935 041__ $$aeng
000148935 100__ $$0(orcid)0000-0001-6631-8909$$aBuil, Isabel$$uUniversidad de Zaragoza
000148935 245__ $$aEncouraging altruistic user-generated content in gamified review platforms
000148935 260__ $$c2024
000148935 5060_ $$aAccess copy available to the general public$$fUnrestricted
000148935 5203_ $$aPurpose: This study proposes and tests a model to analyse whether achievement, social and immersion motivational affordances embedded in gamified review platforms motivate consumers to altruistically create content in the post-consumption stage.
Design/methodology/approach: We used data from a sample of 343 reviewers and employed SmartPLS to test the research model.
Findings: Findings revealed that, while achievement affordances (i.e. points, levels and badges) have no significant effect, immersion affordances (i.e. avatars) and more especially, social affordances (i.e. receiving helpful votes from readers and having followers) are key for review platforms, as they drive consumers to develop pure, reciprocal and competitive forms of altruism, which, in turn, motivate them to create content.
Research limitations/implications: This study examines the antecedents and consequences of altruistic purpose in the context of gamified review platforms by proposing research questions aimed at eliciting the effects of achievement, social and immersion affordances on altruism, and by providing the first empirical evidence for these paths.
Practical implications: This study provides practical guidance on how review platforms can implement social and immersion affordances to foster altruism and, ultimately, promote user-generated content in the form of comments, photos and videos.
Originality/value: To the best of the authors’ knowledge, the current study is the first to develop a model to predict whether gamification affordances promote forms of altruism that result in user-generated content. The findings will improve practitioners’ strategies by focussing on social and immersion motivational affordances.
000148935 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S54-23R
000148935 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/
000148935 590__ $$a6.8$$b2024
000148935 592__ $$a2.11$$b2024
000148935 591__ $$aCOMPUTER SCIENCE, INFORMATION SYSTEMS$$b21 / 258 = 0.081$$c2024$$dQ1$$eT1
000148935 591__ $$aBUSINESS$$b39 / 316 = 0.123$$c2024$$dQ1$$eT1
000148935 591__ $$aTELECOMMUNICATIONS$$b18 / 120 = 0.15$$c2024$$dQ1$$eT1
000148935 593__ $$aEconomics and Econometrics$$c2024$$dQ1
000148935 593__ $$aSociology and Political Science$$c2024$$dQ1
000148935 593__ $$aCommunication$$c2024$$dQ1
000148935 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000148935 700__ $$0(orcid)0000-0001-5268-1723$$aCatalán, Sara$$uUniversidad de Zaragoza
000148935 700__ $$aOliveira, Tiago
000148935 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000148935 773__ $$g(2024), [29 pp.]$$pInternet res.$$tInternet Research$$x1066-2243
000148935 8564_ $$s1316034$$uhttps://zaguan.unizar.es/record/148935/files/texto_completo.pdf$$yPostprint
000148935 8564_ $$s1035418$$uhttps://zaguan.unizar.es/record/148935/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000148935 909CO $$ooai:zaguan.unizar.es:148935$$particulos$$pdriver
000148935 951__ $$a2025-09-22-14:52:39
000148935 980__ $$aARTICLE