| Página principal > Artículos > Effects of interest, thematic congruence, and typicality on memory for television, radio, and press advertisements of new products > MARC |
000150023 001__ 150023 000150023 005__ 20251017144625.0 000150023 0247_ $$2doi$$a10.1002/acp.3139 000150023 0248_ $$2sideral$$a141462 000150023 037__ $$aART-2015-141462 000150023 041__ $$aeng 000150023 100__ $$0(orcid)0000-0003-3642-5337$$aMartín-Luengo, Beatriz 000150023 245__ $$aEffects of interest, thematic congruence, and typicality on memory for television, radio, and press advertisements of new products 000150023 260__ $$c2015 000150023 5060_ $$aAccess copy available to the general public$$fUnrestricted 000150023 5203_ $$aLittle is known about how the content of advertisements is remembered. We studied how product interest, thematic congruence between advertisement and programme, and the typicality of the elements of an advertisement affect memory for new product ads in television, radio, and printed media. Participants were exposed to a single type of media with two embedded ads. After a filler task, they completed a true/false recognition task. In television and radio, accuracy was higher for the interesting product ads. In three experiments, we found no effect of thematic congruence, and the standard effect of typicality. In printed media, where participants are free to read the ads or not, the differences in hits and false alarms in typicality were due to a change in the response criterion and not to an effect on memory. We conclude that different results can be obtained depending on the exposure to different media. Copyright © 2015 John Wiley & Sons, Ltd. 000150023 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es 000150023 590__ $$a1.481$$b2015 000150023 591__ $$aPSYCHOLOGY, EXPERIMENTAL$$b59 / 85 = 0.694$$c2015$$dQ3$$eT3 000150023 592__ $$a0.788$$b2015 000150023 593__ $$aArts and Humanities (miscellaneous)$$c2015$$dQ1 000150023 593__ $$aDevelopmental and Educational Psychology$$c2015$$dQ2 000150023 593__ $$aExperimental and Cognitive Psychology$$c2015$$dQ3 000150023 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000150023 700__ $$aLuna, Karlos 000150023 700__ $$aMigueles, Malen 000150023 773__ $$g29, 4 (2015), 560-572$$pAppl. cogn. psychol.$$tAPPLIED COGNITIVE PSYCHOLOGY$$x0888-4080 000150023 8564_ $$s355026$$uhttps://zaguan.unizar.es/record/150023/files/texto_completo.pdf$$yPostprint 000150023 8564_ $$s2491128$$uhttps://zaguan.unizar.es/record/150023/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000150023 909CO $$ooai:zaguan.unizar.es:150023$$particulos$$pdriver 000150023 951__ $$a2025-10-17-14:23:53 000150023 980__ $$aARTICLE
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