000150023 001__ 150023
000150023 005__ 20251017144625.0
000150023 0247_ $$2doi$$a10.1002/acp.3139
000150023 0248_ $$2sideral$$a141462
000150023 037__ $$aART-2015-141462
000150023 041__ $$aeng
000150023 100__ $$0(orcid)0000-0003-3642-5337$$aMartín-Luengo, Beatriz
000150023 245__ $$aEffects of interest, thematic congruence, and typicality on memory for television, radio, and press advertisements of new products
000150023 260__ $$c2015
000150023 5060_ $$aAccess copy available to the general public$$fUnrestricted
000150023 5203_ $$aLittle is known about how the content of advertisements is remembered. We studied how product interest, thematic congruence between advertisement and programme, and the typicality of the elements of an advertisement affect memory for new product ads in television, radio, and printed media. Participants were exposed to a single type of media with two embedded ads. After a filler task, they completed a true/false recognition task. In television and radio, accuracy was higher for the interesting product ads. In three experiments, we found no effect of thematic congruence, and the standard effect of typicality. In printed media, where participants are free to read the ads or not, the differences in hits and false alarms in typicality were due to a change in the response criterion and not to an effect on memory. We conclude that different results can be obtained depending on the exposure to different media. Copyright © 2015 John Wiley & Sons, Ltd.
000150023 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
000150023 590__ $$a1.481$$b2015
000150023 591__ $$aPSYCHOLOGY, EXPERIMENTAL$$b59 / 85 = 0.694$$c2015$$dQ3$$eT3
000150023 592__ $$a0.788$$b2015
000150023 593__ $$aArts and Humanities (miscellaneous)$$c2015$$dQ1
000150023 593__ $$aDevelopmental and Educational Psychology$$c2015$$dQ2
000150023 593__ $$aExperimental and Cognitive Psychology$$c2015$$dQ3
000150023 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000150023 700__ $$aLuna, Karlos
000150023 700__ $$aMigueles, Malen
000150023 773__ $$g29, 4 (2015), 560-572$$pAppl. cogn. psychol.$$tAPPLIED COGNITIVE PSYCHOLOGY$$x0888-4080
000150023 8564_ $$s355026$$uhttps://zaguan.unizar.es/record/150023/files/texto_completo.pdf$$yPostprint
000150023 8564_ $$s2491128$$uhttps://zaguan.unizar.es/record/150023/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000150023 909CO $$ooai:zaguan.unizar.es:150023$$particulos$$pdriver
000150023 951__ $$a2025-10-17-14:23:53
000150023 980__ $$aARTICLE